Lululemon gets new clothing line and launches new store in London

Dec 19 2017, 10:03 am

Vancouver-based yoga apparel company Lululemon is set to open its doors to the UK market with the grand opening of its London store on March 28.

The 3,100 sq. ft. store in London’s Covent Garden will feature both men’s and women’s yoga apparel much like its other stores. Earlier this month, in anticipation of the store opening, Lululemon held a free mass yoga session which brought out more than 400 people and their yoga mats:

The company is turning a new leaf and reports that they anticipate $513-518 million in the fourth quarter of the fiscal year.

The Mecca of yoga clothing launched a new line called ‘&go’ that features dresses, tanks, pants, shorts and jackets for people who are on the go after a sweaty work out. Lululemon’s line launched in stores on Tuesday, and customers seeking to purchase online may find the collection on the online store.

After months of struggling after a disastrous year last year, Lululemon is revamping their line from casual yoga clothing to fast fashion. Their tagline says, “Every minute counts. You’re out the door at daybreak and moving until midnight. You Don’t have time for a wardrobe that keeps forcing you to change. You’re busy living. We get it.”

Business investors have been eyeing the company’s stocks after Lululemon shares rose more than 2 per cent to US$49.07 in midday Nasdaq trading on Tuesday.

Founder Chip Wilson stepped down late last year due to the controversial remarks he made regarding a customer’s weight being the problem of the company’s sheer pants problem.

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DH Vancouver StaffDH Vancouver Staff

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