Don’t mess with the Beyhive.
Lululemon was probably just trying to be cheeky when the Vancouver-based brand took to Twitter to comment on their supposed similarity to Beyonce’s new activewear line. But it backfired in a major way.
Screenshot / Twitter (via Cosmpolitan)
As Cosmopolitan first pointed out, Beyonce fans quickly jumped to the star’s defence and Lululemon started backtracking before deleting that initial tweet.
@mdmcgeary No harm or foul was meant by this. We’re huge fans of hers.
— lululemon athletica (@lululemon) March 31, 2016
@MikelleStreet We hear you, and it’s been deleted. — lululemon athletica (@lululemon) March 31, 2016
@MafiaPrincessM We hear you. We never meant any harm with the original post.
— lululemon athletica (@lululemon) March 31, 2016
@darlingnessa_ Never the intent. Thanks for the call out. — lululemon athletica (@lululemon) March 31, 2016
@sailorpandaxo No harm meant, we’re big fans.
— lululemon athletica (@lululemon) March 31, 2016
@AbzSalmeron We hear you, thanks for calling us out. — lululemon athletica (@lululemon) March 31, 2016
@OhhhHaiOlivia We’re not throwing punches. Everyone needs a little healthy competition.
— lululemon athletica (@lululemon) March 31, 2016
@OJTheNigerian We’ll own that. We’re huge fans of hers and never meant any harm. — lululemon athletica (@lululemon) March 31, 2016
@HonorableSo We heard where everyone was coming from and took it down.
— lululemon athletica (@lululemon) March 31, 2016
So, what’s the lesson here? Beyonce is a queen. And you don’t mess with royalty.
