Don’t mess with the Beyhive.

Lululemon was probably just trying to be cheeky when the Vancouver-based brand took to Twitter to comment on their supposed similarity to Beyonce’s new activewear line. But it backfired in a major way.

As Cosmopolitan first pointed out, Beyonce fans quickly jumped to the star’s defence and Lululemon started backtracking before deleting that initial tweet.

@mdmcgeary No harm or foul was meant by this. We’re huge fans of hers.

— lululemon athletica (@lululemon) March 31, 2016

@MikelleStreet We hear you, and it’s been deleted. — lululemon athletica (@lululemon) March 31, 2016

@MafiaPrincessM We hear you. We never meant any harm with the original post.

— lululemon athletica (@lululemon) March 31, 2016

@darlingnessa_ Never the intent. Thanks for the call out. — lululemon athletica (@lululemon) March 31, 2016

@sailorpandaxo No harm meant, we’re big fans.

— lululemon athletica (@lululemon) March 31, 2016

@AbzSalmeron We hear you, thanks for calling us out. — lululemon athletica (@lululemon) March 31, 2016

@OhhhHaiOlivia We’re not throwing punches. Everyone needs a little healthy competition.

— lululemon athletica (@lululemon) March 31, 2016

@OJTheNigerian We’ll own that. We’re huge fans of hers and never meant any harm. — lululemon athletica (@lululemon) March 31, 2016

@HonorableSo We heard where everyone was coming from and took it down.

— lululemon athletica (@lululemon) March 31, 2016

So, what’s the lesson here? Beyonce is a queen. And you don’t mess with royalty.

via GIPHY