Volvo Midsummer: A celebration of community, local flora, and a greener future in Vancouver

Volvo Car Canada’s Midsummer Celebration returns for its second iteration in Vancouver, BC from July 5 – 7 at Bentall Centre. Canadians are invited to partake in a multi-sensory experience rooted in local flora, sustainability and community. Celebrated as a tribute to the traditional Swedish holiday, Volvo Cars Canada is thrilled to bring their heritage and Midsummer to life at the Bentall Centre, a public space that serves as a dynamic, urban oasis amidst the bustling cityscape. 

The Volvo Midsummer Celebration offers a variety of verdant wonders, family-friendly activities, mindful vendors, and the chance to test drive an array of Volvo’s electrified vehicles. Highlights include: 

Test Drives:

A fleet of electrified Volvo vehicles including the Volvo XC90, XC60, XC40 and C40, will be available for guests to test drive. Volvo specialists will be on-site to provide guidance and answer any questions. 

Workshops:  

Twiggage & Bloom: Delight in a serene build-a-bouquet workshop, highlighting sustainable farm vendors and eco-friendly practices. 

Perennial Gatherings: Discover the art of making eco-friendly seed balls, empowering you to easily plant native flora while enhancing your knowledge of plant care. 

The Flower Petaler: Craft your own floral crown with the help of talented floral designers, perfect for showcasing during the event. 

Midsummer Family Portraits: Capture your floral inspired moment with your friends and family with an on-site portrait station. All images are complimentary and will be available on-site and via email.  

Community Give Back Initiatives:

Volvo Cars is partnering with Bloomier, a zero-waste floral studio in West Vancouver, to repurpose all event florals and give back to the community, eliminating foam and plastic materials. 

Volvo Cars is also collaborating with Alvéole, an urban beekeeping organization, to support their program at the Bentall Centre, contributing to a more bee-friendly city. 

Timing:

Friday, July 5: 5PM - 9PM 

Saturday, July 6: 11AM - 5PM 

Sunday, July 7: 11AM - 5PM