Lifetime Fall/Winter 2012

Hometown heroes Lifetime bring us this latest lookbook for Fall/Winter 2012. We are presented with a series of menswear pieces, paired with a true Canadian setting. The brand celebrates it’s 10th year by emphasizing several key principles – stay alive, alert, and sharp as a Swiss Army knife. An outerwear approach is easily discernible amongst this selection, with cable-knit sweaters, military inspired coats, leather accessories and a memorable choice of footwear options. This roots-inspired offering takes a modern tailoring approach and introduces it to innovative and functional new designs. Most notably, we immediately noticed the sweater pants. “Meant for a weekend in the woods, eight hours in the office, and the whiskey that follows both. ”