It’s no surprise that countless people are vying to become a social influencer.
Yep – influencer marketing is huge these days, as a popular topic and buzzword. But how do we distinguish fact from fluff?
One of the biggest problems associated with influencing is that it’s hard to find information about such. And that’s a problem considering that influencer marketing really works. The numbers prove it – according to Forbes, 84% of marketers have planned on executing a campaign this year. But there are so many factors that contribute to success, such as the influencer, the campaign strategy, and of course, the analytics.
The expert panel, moderated by Senior Marketing Strategist and Instructor Wahiba Chair, will present case studies, share best practices, and answer your questions.
The expert panel will include:
Alicia Taggio, Advocate Marketing Lead at Hootsuite, @Taggio
Alicia Taggio is responsible for leading all internal and external advocate programs at Hootsuite including the Ambassador program, influencer outreach, community events and employee advocacy. She brings over 8 years of experience managing social media strategies that help both B2B and B2C brands connect with the right people, tell their story, and harness leads and sales in the process.
Mitchell Fawcett, VP Partnerships and Social Strategy at 6S Marketing, @MitchellFawcett
Mitchell is VP Partnerships & Social Strategy at 6S Marketing. He leads the agency’s rapidly expanding social media division across its Vancouver, Toronto, and New York offices. Mitchell joined the 6S team after founding Motive Communications in 2013. 6S acquired Motive in the spring of 2017.
Sarah Leishman, Global Digital Community Manager at ARC’TERYX, @Leishner
Sarah Leishman oversees the global social brand strategy at Arc’teryx Equipment as the Global Digital Community Manager. Once a professional ski patroller and mountain bike racer, Sarah combines her applied experience outside in the mountains with her passion for rich storytelling to grow awareness and engagement for the Arc’teryx brand.
Wahiba Chair, Senior Marketing Strategist and Instructor, @WahibaChair
Wahiba is a senior marketing strategist with over a decade of experience in technology, digital and social media marketing in start-up, agency, and consultation capacities. As an instructor at the University of British Columbia and Simon Fraser University, Wahiba found that there are lots of misconceptions surrounding the emerging social media marketing field. So, she teamed up with some of her students to create #YVRSocial, a series of popular events to bring transparency, thought leadership, and community to this industry in Vancouver.
The discussion will be followed by plenty of networking over Blenz coffee, tea and treats so you can mingle with other professionals as the event is aimed to connect, strengthen, and elevate the social media marketing professional community in Vancouver.
When: November 23, 5:30 to 8:30 pm
Where: 401 West Georgia Street, Unbounce
Price: Ticket prices vary, register and see online here
Daily Hive is a proud media sponsor of #YVRsocial