KFC Canada has announced that its Plant-Based KFC sandwiches will become a permanent fixture on its menu in all of its Canadian locations beginning August 10.
The popular food chain cites an “incredibly successful pilot” project with plant-based partner Lightlife in 2019 as the franchise’s decision to hold on to the sandwich permanently.
“When we tested Plant-Based KFC by Lightlife late last year, we sold over a month’s worth of sandwiches in six hours,” Samantha Redman, chief marketing officer of KFC Canada, said in a release. “Seeing the extraordinary demand for Plant-Based KFC, we worked quickly to bring these menu items to our restaurants across Canada.”
- See also:
The sandwich was developed in response to Canada’s evolving taste and preference for plant-based proteins, the restaurant said, and Lightlife is “known throughout North America for its great-tasting products for consumers seeking healthier food choices and clean ingredient labels.”
Lightlife, a leading plant-based protein brand, has a portfolio of products available in Canadian retailers like Metro, Loblaws, Sobeys, Save On Foods, and Longo’s.
“Lightlife is excited to continue on this journey with KFC, providing Canadians with plant-based foods that deliver on incredible taste and are more broadly available to consumers who know balance is essential to living well,” said Dan Curtin, president of Greenleaf Foods, SPC, the owner of Lightlife. “The Plant-Based KFC sandwich delivers the same great taste of chicken—but made with plants.”
The Plant-Based KFC sandwich will be available permanently beginning next weekend, and Plant-Based KFC Popcorn will be available for a limited time (while quantities last) as well, forming a pretty tasty plant-based combo.