The fashion industry has been making strides in the virtual realm since the pandemic hit earlier this year, with digital runway shows and showrooms a part of the new normal.
In Vancouver, John Casablancas Institute (JCI) for fashion, makeup, hair, and esthetics is adapting to the current moment with the release of its first-ever virtual fashion showcase.
Graduating fashion business and creative arts students unveiled their collections in three distinct shows (“Epoch,” “Juxtapose,” and core designs) filmed within the spacious setting of The Pipe Shop in North Vancouver.
The showcase allowed students to express their ideas through designs on the runway while also supporting Covenant House Vancouver, the charity dedicated to helping at-risk and homeless youth across BC.
For the past 10 years, JCI has been a partner of Covenant House Vancouver. The annual fashion shows hosted by the college help raise funds to support the programs and operations of the charity. Donations up to the first $10,000 are matched by JCI each year.
“JCI is a place of innovation and design, this year we wanted to create our debut virtual show by elevating the hard work and creativity of our students in a way that continued to support the Covenant House Vancouver,” James Falconer, JCI president said in a release.
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Epoch, a show that explores retro-inspired fashion and architectural brutalism; Juxtapose, an exploration of fashion gender norms in a modern era; and the closing show featuring designs by core fashion students, can be viewed at jcinstitute.com.