Vancouver's immersive Van Gogh exhibition announces opening date

Jan 13 2021, 9:15 am
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The opening date for Imagine Van Gogh, a massive immersive digital art exhibition slated for the Vancouver Convention Centre, has just been announced.

The exhibition from Europe features over 200 of the famed Dutch artist’s paintings, with the projection on surfaces transporting visitors on a journey to the heart of the artist’s work — allowing the audience to “literally enter the artist’s world of dreams.”

imagine van gogh exhibition projection 2020

Imagine Van Gogh 2020. (Imagine Van Gogh)

imagine van gogh exhibition projection 2020

Imagine Van Gogh 2020. (Imagine Van Gogh)

“Original canvasses are expanded and fragmented, then projected into unusual shapes to emphasize the mesmerizing exaggerations and distortions of Van Gogh’s work,” said Annabelle Mauger, a French co-creator of the exhibition, in a statement. “Visitors experience their energy, emotion, and beauty like never before.”

imagine van gogh exhibition projection 2020

Imagine Van Gogh 2020. (Imagine Van Gogh)

The exhibition footprint inside the convention centre is 30,000 sq. ft. For context, the total amount of exhibition space at the Vancouver Art Gallery is about 41,000 sq. ft.

The experience was scheduled to begin around February but organizers have since announced an opening date of March 19, 2021.

imagine van gogh exhibition projection 2020

Imagine Van Gogh 2020. (Imagine Van Gogh)

It’s unclear how long the exhibition will run for; however, organizers stress that the installation is a “contactless experience” and will have limited capacity, timed entries, and COVID-19 safety protocols in place.

So far, Imagine Van Gogh has sold more than 300,000 tickets in Canada this year in Montreal, Quebec, and Winnipeg. Organizers add that the initial response to the installation in Vancouver has been “unprecedented.”

imagine van gogh exhibition projection 2020

Imagine Van Gogh 2020. (Imagine Van Gogh)

imagine van gogh exhibition projection 2020

Imagine Van Gogh 2020. (Imagine Van Gogh)

Tickets for the exhibition will go on sale Friday, January 15 at 9 am and will start at $33.99 (plus service charges and fees).

Imagine Van Gogh Vancouver 2021

When: Opening March 19, 2021. COVID-19 health safety protocols will be in place.
Where: Vancouver Convention Centre — 1055 Canada Place Way, Vancouver
Tickets: Online starting Friday, January 15 at 9 am

With files from Kenneth Chan

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