Already known for their structured backpacks, Herschel Supply Co. is donating 100% of profits from the sale of its newly developed non-medical face masks, to support frontline healthcare workers and families impacted by COVID-19.
The Canadian manufacturer created the Herschel’s Classic Fitted Face Mask, as part of its new “We’ve Got Your Back” program, designed to continue assisting with coronavirus relief. The profits from mask sales will all go towards funding the new program initiatives, the company said in a release.
To support people beyond the pandemic, the Vancouver-based brand has also committed $500,000 worth of their bags to healthcare facilities across North America and has already donated over 1,000 bags to hospitals in British Columbia including the BC Women’s Hospital, BC Children’s Hospital, and Burnaby Hospital.
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An additional 5,000 bags have been donated to frontline medical professionals in Ontario for International Nurses Week at facilities like Lakeridge Health, North York General Hospital, and William Osler Health System.