PNE looking to install digital advertising screens at Hastings Park
The PNE is looking to add new digital advertising screens at strategic locations at Hastings Park, with the municipally-owned, non-profit organization submitting an application to the City of Vancouver to pursue this new revenue-generating opportunity.
Specifically, the PNE wants permission to introduce a new kind of sign — digital displays that show still images, similar to digital billboards that rotate between ads but do not show any video, animation, or any sort of motion.
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These signs could be used not only to promote Playland and the PNE’s own events, such as the PNE Fair, other festivals, and concerts held at Pacific Coliseum and the new Freedom Mobile Arch amphitheatre (known as first-party advertising), but also to display advertisements for outside businesses (called third-party advertising).
Because current City regulations do not allow this type of sign in that location — or do not allow it in the way being proposed — the PNE is asking for the Sign By-law to be amended.
As part of this request, the PNE is also asking the City to create a special “sign district” for its site. This would be a designated area with its own set of rules, allowing these digital signs to exist there.
The amendments would determine what kinds of signs are allowed, where they can be placed on the property, and how many signs can be installed.
One provided conceptual artistic rendering shows the installation of a new digital screen at the plaza entrance into Hastings Park at the northeast corner of the intersection of East Hastings Street and Renfrew Street. This would replace an old LED text-only digital sign, strategically located at not only a primary entrance into the fairgrounds, but also visible to the high vehicle traffic volumes on both East Hastings Street and Renfrew Street.
Existing condition:
Entrance plaza into Hastings Park at the intersection of Renfrew and Hastings streets. (Google Maps)
Future condition:
Concept of a new digital advertising screen at the entrance plaza into Hastings Park at the intersection of Renfrew and Hastings streets. (PNE)
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- City of Vancouver eyeing nine potential locations next to major roads for new advertising screens
- City of Vancouver moves to regulate and expand digital advertising screens
- PNE removes manned pay parking booths at Hastings Park under new digital system
- New giant digital screen approved for Granville Entertainment District
- A glimpse of the new 10,000-capacity PNE amphitheatre, just weeks before completion