Canadian toy company to produce new line of Harry Potter merchandise

Nov 26 2020, 6:28 pm

A new line of Harry Potter merchandise including figurines and cosplay gear will be on the shelves next year thanks to a new deal between Warner Bros. and Canadian toy company Spin Master.

The Toronto company announced this week that it entered a global licensing agreement with Warner Bros. Consumer Products as the new toy licensee for the Harry Potter franchise.

“Spin Master is all about creating magical experiences for kids through innovative toys, entertainment and digital platforms,” said John Blaney, senior vice president of licensing at Spin Master.

“We are thrilled to expand on our existing relationship with Warner Bros. Consumer Products and can’t wait to unveil our innovative toys, inspired by the stories and characters from the Harry Potter and Fantastic Beasts movies, for kids and fans of all ages around the world.”


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Spin Master will develop Wizarding World products based on the Harry Potter and Fantastic Beasts films including dolls, figures and accessories, play sets, select vehicles, games, feature plush, as well as role play and dress-up products.

“The Wizarding World is a fan favourite and we are excited to be growing our relationship with Spin Master who will bring innovation to the merchandise within the franchise for the constantly growing, worldwide fan community,” said Robert Oberschelp, SVP, Global Brand Product, WBCP.

The new products are expected to arrive on shelves in fall of 2021.

Téana GrazianiTéana Graziani

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