Although not completely official, the word out there is that Happy Hour will officially be making its way into bars and restaurants across British Columbia.
This is the only jurisdiction in North America that does not allow mid-day discounts on alcohol at bars and restaurants.
Jeremy McElroy with the Campaign for Culture discussed several issues with Metro News pertaining to British Columbia’s highly draconian liquor laws with John Yap, the Parliamentary Secretary For Liquor Policy Reform.
After the discussion, McElroy was confident that Happy Hour will likely make its way to B.C. From 4 p.m. to 9 p.m., restaurants and bars will be allowed to have mid-day discounts on liquor. However, there will be advertising and pricing restrictions.
Will the introduction of Happy Hour loosen up Vancouverites and encourage more people to mingle and linger after work, instead of opting to go straight home?
However, don’t count on drinking in parks and beaches to be legal just yet. Yap told McElroy that “baby steps” are needed given the current absence of Happy Hour or liquor in grocery stores. But there are some two other certainties towards the right direction: craft beer and local wines will be allowed at farmers’ markets and a complete and simplified overhaul of the Special Occasion License to make it much easier for event planners.