After five unforgettable FIFA World Cup weeks, Downtown Vancouver's Granville Street Pedestrian Zone faces its next test

Jul 21 2026, 4:30 am

After five weeks of unprecedented crowds and celebrations during the 2026 FIFA World Cup, Downtown Vancouver’s Granville Street Pedestrian Zone has entered its next — and potentially more consequential — phase.

The temporary five-block-long pedestrian zone in the Granville Entertainment District (GED) will continue for another seven weeks beginning Monday, July 20, extending the vehicle-free configuration through Labour Day on Monday, Sept. 7. It was originally slated to end after July 19, when the tournament came to a full close from the championship final.

However, the post-tournament version of the pedestrian zone will be notably different from the packed international festival environment that transformed Granville Street during the FIFA World Cup.

Instead of attempting to reproduce the enormous crowds and late-night celebrations of the tournament, Downtown Van — the local business improvement association that spearheaded, funded, planned, installed, and operated the pedestrian zone — will shift the focus toward daytime entertainment, family-friendly activities, live music, some sports programming, and smaller events designed to give people new reasons to spend time downtown.

The extension will also provide the first real-world test of how Granville Street performs as a pedestrian zone during a typical Vancouver summer, without a global sporting event driving hundreds of thousands of people into the city centre.

In an interview with Daily Hive Urbanized on Friday, Jane Talbot, president and CEO of Downtown Van, said the initial five-week-long run surpassed the organization’s expectations in virtually every respect.

“In every way. In every way. Like, in every way,” Talbot said emphatically when asked whether the pedestrian zone had succeeded beyond expectations.

The public response began even before the pedestrian zone was officially open, with people congregating on the vehicle-free street during the days-long installation process of the activations and street furniture in early June.

The pedestrian zone officially opened on June 11, the same day the tournament kicked off in Mexico City. Once the tournament got underway, the crowds arrived immediately and remained a defining feature of the street throughout the five weeks.

“There were some days that were slower than others, for sure. But the community response to the pedestrianization of Granville Street has just been incredible,” said Talbot.

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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1 a.m. on Sunday, June 14, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

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1 a.m. on Sunday, June 14, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

Downtown Van has not yet finalized its pedestrian counts or completed a full assessment of the economic impact. The organization has commissioned a report examining activity across its jurisdiction on the Downtown Vancouver peninsula, with the findings expected to be released at a later date.

However, her organization’s preliminary estimate pegs an extraordinary total cumulative foot traffic of well over a million people over the five-week period. Even with a highly conservative baseline of one million people, that would create an average of nearly 26,000 pedestrians per day over the 39-day tournament period.

During a press conference today providing a debrief on the Vancouver Police Department’s (VPD) FIFA World Cup security operations, police revealed that the Granville Entertainment District recorded 36 Criminal Code arrests between June 11 and July 13. Over the same period, police also opened 99 breach-of-peace files and 42 intoxication files in the entertainment district. However, police leaders emphasized that these volumes were fully anticipated given the sheer number of people on the streets and that staffing levels were sufficient to manage the crowds.

“While it was busy over a sustained period, it was largely peaceful, with average daily arrests comparable to what we see in the GED on a long weekend, especially when you factor in the number of people there on match days,” said VPD Superintendent Jeff Neuman.

The high turnout was also supported by very favourable weather conditions throughout the overwhelming majority of the tournament period.

At times, based on Daily Hive Urbanized’s observations, the size and density of the crowds appeared to rival — and occasionally exceed — what was experienced along the Granville Strip during the 2010 Winter Olympics, including the celebration that followed Sidney Crosby’s golden goal for Team Canada on the final day of the Games. Some of the busiest days during the FIFA World Cup coincided with matches at BC Place Stadium, particularly those involving Australia, Turkey, Egypt and Canada. That included June 18, when the Canadian menโ€™s national soccer team made history with its first-ever FIFA World Cup victory, defeating Qatar 6-0.

There were also very large, celebratory crowds from some of Metro Vancouver’s diaspora communities, even when their teams were not playing at BC Place Stadium. This included crowds of Mexican fans who descended on the city and partied in the streets well into the night and early morning hours.

While the street has remained relatively active, with steady foot traffic, crowds have been noticeably smaller since the weekend after Vancouver concluded its match-hosting duties on Tuesday, July 7, with the exception of the huge crowds and celebrations on Sunday, July 19, when Spain defeated Argentina in the championship final.

Planning for the original FIFA World Cup pedestrian zone began last fall. Downtown Van started discussing the concept with the City of Vancouver at the end of October 2025, and the partnership was confirmed in November.

Talbot said the planning process moved quickly and relatively smoothly, with the City contributing an additional $300,000 toward the initiative this past spring. With Downtown Van’s $800,000 investment, the City’s contribution brought the total budget for activations, installations, and programming during the pedestrian zone’s five-week tournament period to $1.1 million.

“Once we had a budget in place, we just worked in lockstep with the City of Vancouver and with various partners to create a vision and a plan, and then my team just got to work developing that and coming up with some fresh ideas,” she said.

Talbot highlighted that from the outset of planning, the greatest uncertainty was not whether Granville Street could be animated, but how many people would actually show up during the FIFA World Cup.

That question was answered on the third day of the pedestrian zone — on the morning of Saturday, June 13, the first match held at BC Place Stadium, when Australia played Turkey. Talbot visited Granville Street to gauge the early response and found the corridor already bustling at 9 a.m.

“The challenge really was not how to activate the street, but really how many people would come. And boy, did they ever come,” she said.

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5 p.m. on Saturday, June 13, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

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5 p.m. on Saturday, June 13, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

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5 p.m. on Saturday, June 13, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

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5 p.m. on Saturday, June 13, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Rob Williams)

The level of activity varied across the pedestrian zone’s five blocks of Granville Street between West Georgia Street and Davie Street, although Talbot said every section experienced some form of success.

The 900 block (between Smithe and Nelson streets; home to businesses such as Dublin Calling, The Roxy Cabaret, and Good Co. Granville) became the central gathering place and attracted the largest concentrations of people. The 700 block (between West Georgia and Robson streets; home to businesses such as CF Pacific Centre mall, Best Buy, and Winners) developed into a more family-oriented area, supported by installations such as table soccer games and selfie stations, while the 800 block (between Robson and Smithe streets; home to businesses such as The Rec Room, Commodore Ballroom, Orpheum Theatre, and The Pearl) maintained what Talbot described as a strong atmosphere.

The 1000 and 1100 blocks (between Nelson and Helmcken streets and between Helmcken and Davie streets, respectively) also benefited substantially, particularly businesses associated with Granville Street’s nightlife. Talbot specifically pointed to the performance of nightclubs and the Granville Strip.

Overall, she said the 700, 800, and 900 blocks recorded the greatest pedestrian activity.

The visible crowds, games, street furniture, decorative installations, and public art represented only a portion of the work required to operate the zone.

Behind the scenes, Downtown Van maintained a continuous clean-and-safe operation that involved their in-house staff and street ambassadors team, as well as contracted private security and maintenance workers. Together, they responded to incidents at all hours.

Every installation required daily maintenance, including graffiti removal and repairs. Talbot said each installation was vandalized at least once, with the most vulnerable period occurring during the early morning hours between the departure of late night crowds and the arrival of municipal government’s cleaning crews.

The organization had 24-hour security staff in the zone, alongside its street ambassadors and cleaning teams. Of course, a major police presence was also deployed to the pedestrian zone.

Downtown Van staff monitored the street around the clock to track vandalism, safety issues, repairs, and operational needs.

“The very first thing I did every day, like 5 o’clock in the morning, was catch up on what happened from 12 until 5 o’clock in the morning. And I think we all did that,” said Talbot.

“It was a heavy lift. It was a really heavy lift.”

Even some of the pedestrian zone’s most popular interactive features created unexpected maintenance demands.

The large three-dimensional GOAL letter sign and other white canvas walls were intended as places where passersby could write their own messages. They proved so popular that the surfaces filled up almost immediately and had to be repainted each morning for weeks so new visitors could participate. Talbot even joined this maintenance effort herself at times.

“They were massive hit with the public, so much so that every morning they had to be painted over so that other people could enjoy them. It’s been a while since I’ve spent time painting, but even I was painting those things,” said Talbot.

“It was a lot, but worth it. It was all worth it.”

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup, as seen on June 12, 2026. (Kenneth Chan)

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1 a.m. on Sunday, June 14, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

The ebb and flow of the crowds also forced Downtown Van and participating businesses to repeatedly modify the original layout. The initial plan assigned a different theme to each block, supported by a coordinated map and wayfinding system. That arrangement lasted only a few days.

Games and other elements were removed from the 900 block and relocated to the 700 block because the busiest segments of the pedestrian zone needed additional open space to accommodate the massive volumes of pedestrians passing through and celebrating at the centre of the zone.

Some of the packed patios on the roadway — especially on the 900 block — were reconfigured about two metres closer to the sidewalk, while outdoor television screens placed by the businesses for live match screenings were repositioned, after it became apparent that they contributed to major pedestrian bottlenecks. Businesses cooperated with the changes, including making alternative adjustments where patios could not be moved.

Seven-week extension through September is not intended to replicate FIFA World Cup’s mass crowds

As for the pedestrian zone’s continuation after the FIFA World Cup championship final, beyond today, the seven-week extension was organized under a drastically compressed timeline.

While Downtown Van had roughly seven months to prepare for the original five-week-long activations and programming for the pedestrian zone during the tournament period, it only had just over two weeks to plan for the extended summer program through early September — after Vancouver City Council convened on July 2 to approve an additional investment of $4.75 million to keep the pedestrian zone going through the rest of the peak summer season for tourism.

This includes $3.5 million for the City costs of traffic management, sanitation, and policing, and $1.25 million for Downtown Van, with 45 per cent going towards programming (live music, performances, arts and culture workshops, dance classes, themed activation days, games, markets, and other community programming), up to 30 per cent for temporary installations (street furniture, public art, lighting, ground graphics, and other placemaking elements), 15 per cent for operations (production, staffing, labour, enhanced cleaning, and contracted private security), and 10 per cent as a contingency.

“We’ve had about two weeks to plan what would normally take about a year,” said Talbot, adding that portions of the schedule were still being finalized.

The organization is also trying to manage expectations. Talbot emphasized that the extension is not intended to recreate the critical mass of FIFA World Cup crowds or operate as a continuation of the tournament festival.

Instead, it will retain the pedestrian-friendly street configuration while emphasizing daytime uses, live entertainment, and opportunities for people to casually spend time on Granville Street.

“A lot of family-friendly activities, lots of music, lots of DJs, reason for people to just kind of come to Granville Street and hang out,” she said, describing what to expect over the next seven weeks.

Monday, July 20 served partly as a transition day, as FIFA-related restrictions are lifted and crews remove, relocate, or replace some of the existing installations.

Despite the changeover, the first day of the extension featured live music and DJs from 11 a.m. until 9 p.m., along with giveaways, buskers, free cotton candy, and an art workshop with capacity for up to 40 participants.

The plans for Tuesday, July 21 include another full day of music and DJs, free flowers and cotton candy, while live music and DJs are also planned for Wednesday, July 22.

The last weekend of July will see the introduction of more themed programming.

Saturday, July 25 will feature a National Day of the Cowboy activation centred on country music and western culture. Preliminary plans include a mariachi band and line dancing led by The Yale Saloon.

Sunday, July 26 will feature a family-friendly “baby rave” with a live DJ, bubble machines, games, and activities for children.

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Fans of Spain celebrate their FIFA World Cup championship victory at Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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Cotton candy at Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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1 a.m. on Sunday, June 14, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

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1 a.m. on Sunday, June 14, 2026 at Downtown Vancouver’s Granville Street Pedestrian Zone for the FIFA World Cup. (Kenneth Chan)

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A busker at Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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Final preparations for FIFA World Cup Granville Street Pedestrian Zone, as seen on the morning of June 11, 2026 just hours before opening. (Kenneth Chan)

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Final preparations for FIFA World Cup Granville Street Pedestrian Zone, as seen on the morning of June 11, 2026 just hours before opening. (Kenneth Chan)

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Final preparations for FIFA World Cup Granville Street Pedestrian Zone, as seen on the morning of June 11, 2026 just hours before opening. (Kenneth Chan)

Beyond the current “reopening week,” Downtown Van is continuing to develop programming for the remaining six weeks on a rolling basis.

Sports will remain a recurring component, with businesses and patios encouraged to continue showing sports games on their television screens. For the first time since late April, the Vancouver Whitecaps FC will return to their home field at BC Place Stadium on Saturday, Aug. 1 and her team is exploring a “Welcome Back Whitecaps” themed celebration.

Leading into the B.C. Day long weekend, the Downtown Vancouver peninsula is also expected to see huge crowds for the one night of summer fireworks at English Bay on Friday, July 31.

The organization has also compiled a calendar of provincial, national, and international observance days — some highly whimsical — around which smaller events and themed programming can be built around.

Some possibilities include free ice cream on International Ice Cream Sandwich Day on Aug. 2, children’s activities on International Cat Day on Aug. 8, and programming associated with International Dog Day on Aug. 28.

The objective, said Talbot, is to use relatively lighthearted themes to create frequent, accessible reasons for residents and visitors to return downtown.

A recurring summer seasonal model for the pedestrian zone is likely most feasible

The extension will also offer a more useful indication of whether pedestrianization can succeed outside the extraordinary circumstances of a major international event.

“We learned a great lesson about Granville Street and how it can perform during an international event,” said Talbot.

“We know what the street can do in that environment. What we don’t know is how the street can perform as a pedestrian zone in a typical summer environment.”

The experience could inform future decisions about whether Granville Street should close to vehicle traffic on a recurring or permanent basis.

Talbot made it very clear that she is not currently advocating for a permanent, year-round, vehicle-free pedestrian zone. Instead, she believes a summer seasonal model should be tested over several years, potentially closing the street from June to September.

She said Vancouver’s rainy and cold climate over a significant portion of the year could make a permanent closure more difficult under Granville Street’s current conditions. Her view could change as the revitalization catalyzed by the municipal government’s broader Granville Street Plan advances and brings new major mixed-use redevelopments, with additional hotels, restaurants, and retailers.

“For right now, I think it makes the most sense to do seasonal closures and do it as fast as we possibly can,” said Talbot.

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Colombia fans on the Granville Street Pedestrian Zone, as seen on July 7, 2026. (Kenneth Chan)

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Colombia fans on the Granville Street Pedestrian Zone, as seen on July 7, 2026. (Kenneth Chan)

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Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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Granville Street Pedestrian Zone on July 19, 2026. (Kenneth Chan)

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Downtown Van signage at the Granville Street Pedestrian Zone, as seen on July 13, 2026. (Kenneth Chan)

Longer-term or recurring pedestrianization could also reduce some operating costs.

The very short planning period for the seven-week extension through early September has made certain programming, installations, and services more expensive than they would be with procurement well in advance. A permanent or recurring model would provide more time to secure contractors, entertainers, and installations at much more competitive prices.

Permanent street infrastructure, including lighting and public art, could also eliminate the need to repeatedly purchase or reinstall temporary features each time the street is closed.

Talbot said the next seven weeks should help identify which expenses are unique to a rapidly assembled pilot project and which could be reduced through a more established seasonal model.

The extension has another purpose: helping businesses and property owners visualize what a longer-term transformation could look like.

Talbot said discussions about pedestrianizing Granville Street had been difficult in the past because the corridor’s immediate social, safety, and economic challenges tended to overshadow more ambitious thinking about its future.

“It helps the businesses conceptualize what a long-term pedestrianization could look like. We’ve been having these conversations for a long time,” she said.

“It’s been difficult to be creative and to conceptualize a vision because the needs of the street are so urgent and so acute that thinking what it could look like pedestrianized was a really challenging exercise. But we’ll have a vision for what that could look like at the end of the summer, and I think that’s going to help us as we go forward.”

Moreover, the FIFA World Cup period has already shifted the public conversation about Granville Street, which has faced persistent concerns over crime, disorder, retail vacancies, and the poor and problematic condition of some properties — especially the single-room occupancy (SRO) buildings, and old tourist hotels that were acquired by governments and haphazardly converted into rapid supportive housing at the height of the pandemic.

Talbot said the social challenges did not disappear during the tournament. However, they were no longer the dominant subject associated with the street.

“I definitely think it’s changed the perception on the street. It’s certainly changed the narrative of the street,” she said.

Talbot, who has been with Downtown Van for eight years, said it was the first time she had experienced such overwhelmingly positive community sentiment about Granville Street. It was also the largest concentrated investment she had seen on the Granville Strip during that period.

“People were talking about how great the street is. People were talking about being inspired by Granville Street. People were talking about never having seen it like this,” she said.

“And so, the prevailing conversation was about the street’s vibrancy and excitement, how proud people were of the street, and so much less about the challenges on the street.”

Talbot believes that the entertainment district’s exposure over the past five weeks could also encourage new private investment in businesses and redevelopments on the Granville Strip.

“Granville Street went around the world for five weeks for all of the right reasons,” she said. “And investors had to see that, and city planners had to see that.”

“It was either a reminder or an introduction to how vibrant that street can be. For anybody who is looking at it as an investment opportunity, it really did put the street in a really positive light, and I think people may take a second look at it.”

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Vancouver Police Department officers at the FIFA World Cup’s Granville Street Pedestrian Zone, as seen on June 13, 2026. (Kenneth Chan)

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Vancouver Police Department officers at the FIFA World Cup’s Granville Street Pedestrian Zone, as seen on June 18, 2026. (Kenneth Chan)

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City of Vancouver street cleaning machine operating on the Granville Street Pedestrian Zone during the FIFA World Cup, as seen on June 14, 2026. (Kenneth Chan)

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City of Vancouver street cleaning machine operating on the Granville Street Pedestrian Zone during the FIFA World Cup, as seen on June 14, 2026. (Kenneth Chan)

“An entertainment district and SROs are fundamentally incompatible”

But Talbot also strongly emphasized that maintaining a clean and safe environment will be essential to preserving and carrying forward that momentum created by the tournament period.

Downtown Van plans to continue contracting 24-hour private security. Its ambassadors will be on the street daily from 8 a.m. until 11 p.m., supported by the organization’s cleaning and safety teams.

As a major part of the City’s new funding for the extension, police will remain present, although Talbot said the level of policing will be lower than during the FIFA World Cup because the expected crowds and security requirements will be different.

The goal is to provide a visible safety presence without creating an atmosphere that feels excessive or overwhelming.

“Short term, keeping the street, we have to keep the street clean and we have to keep the street safe. Otherwise, people will choose to go elsewhere,” said Talbot.

Over the longer term, Talbot asserted that Granville Street needs additional retail, restaurants, and other active uses that bring more people to the corridor throughout the day and evening.

She also called for better housing alternatives for residents of the SRO buildings located within the entertainment district, arguing that the continued concentration of SRO housing is incompatible with the City’s intended vision for Granville Street. Under the Granville Street Plan, the strategy is to permanently remove these SRO and supportive housing buildings from the street.

Businesses along the street have linked the SROs and government-acquired properties to a steep increase in theft, violence, vandalism, cleanliness, and disorder issues. One nightclub has even experienced 200 floods from the SRO residents above as of Spring 2025 — a problem it did not face, until the tourist hotel was acquired and converted by the Government of British Columbia during the pandemic. The City of Vancouver and the B.C. government have reached an agreement to close at least three buildings and relocate residents away from the Granville Strip.

However, the provincial government has faced criticism in recent days for keeping the extremely controversial Luugat, one of the SROs, partially open — despite agreeing last year to fully close it by June. Over the past several months, businesses in the area have also raised major concerns about whether a controversial provincially supported overdose prevention site (OPS) could reopen at a new location near the entertainment district. Currently, the reopening of the OPS is merely “paused.”

“An entertainment district and SROs are fundamentally incompatible, and I think we just need to be able to have that conversation,” she said.

Talbot hopes the pedestrian zone’s success will also accelerate implementation of the wide range of components, prescriptions, and stipulations of the municipal government’s Granville Street Plan, which was approved by City Council last year.

Over the short- and medium-term, within the next five years, she expects the street will see improved lighting, additional public art, and potentially lower streetfront retail vacancy, which currently hovers at a high vacancy rate of about 25 per cent. Over the longer term, spanning 10 years, she anticipates a much more visible transformation as approved developments, hotels, restaurants and new retail spaces are completed.

“Thereโ€™s a lot happening right now behind the scenes that will take time to show, like for example, developments getting approved, hotels getting approved,” she said.

With that said, she acknowledges that “approving them is one thing, having them built is another,” before adding that there is a “very good chance” that the Granville Strip will finally see some meaningful lasting change from the construction and opening of new major businesses that add to both daytime and nighttime activity in the entertainment district.

“I really do believe in the Granville Plan, and I believe that the pedestrian zone is going to help get that conversation started again,” said Talbot.

Earlier this month, City Council’s discussions relating to extending the Granville Street Pedestrian Zone through early September also lightly contemplated the potential return of the pedestrian zone in late fall for a possible Christmas market.

Talbot said discussions about a potential Christmas market remain at the earliest possible stage, with Downtown Van currently focused on delivering the seven-week extension of the pedestrian zone alongside its annual summer movie night series, held nearby at the West Georgia Street plaza of the Vancouver Art Gallery.

For now, the organization’s immediate task is to carry the momentum of the FIFA World Cup celebrations through the remainder of the summer — turning the next seven weeks into an encore for Granville Street, but under more typical conditions that will offer a clearer test of the vehicle-free, pedestrian zone’s longer-term potential.

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Mexico fans celebrating their team’s FIFA World Cup round of 32 match victory on Granville Street in Downtown Vancouver on June 30, 2026. (Kenneth Chan)

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Downtown Van signage at the Granville Street Pedestrian Zone, as seen on July 13, 2026. (Kenneth Chan)

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