Government of Alberta launches pro-TMX ad campaign in BC and Ottawa

May 31 2019, 2:58 am

The Government of Alberta has launched a campaign to gain support for the Trans Mountain pipeline expansion project in Ottawa and BC.

Energy Minister Sonya Savage announced the start of the campaign in Ottawa yesterday and today in Vancouver.

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“On June 18, Canada needs the Prime Minister and federal cabinet to say ‘yes’ to TMX,” stated Savage, in the release.

tmx campaign

Sonya Savage and the TMX ad campaign (Government of Alberta)

The “Yes to TMX” campaign will be active in the Ottawa and BC market through at least June 18, when the federal government is expected to deliver its decision regarding the future of the Trans Mountain pipeline expansion project.

According to Savage, the Vancouver campaign is meant to tell British Columbians how they, and all Canadians, could benefit from the project.

The campaign will be active via digital display ads and posters at restaurants, bars and the Ottawa airport, while the campaign in BC will be active via digital display ads in Abbotsford, Chilliwack, Surrey and Vancouver, plus print, radio and social media.

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