Frey Wille, is a enamel jewellery manufacturer from Vienna, Austria. The label is known for its artistically hand decorated designs and they are opening a new store in Vancouver at 511 Howe Street sometime in August. It will only be their second location in North America (they have a store in Los Angeles) and first in Canada. The brand is really popular in Europe and Asia and it looks like they want to take a crack at the North American market, starting with the west coast .
This is a nice addition to the Vancouver shopping scene, however, the location they have chosen is not exactly ideal. Was there no space on Robson, Burrard or Alberni suitable enough for them? I’m not so sure about the location they’ve chosen.
Take Frey Wille’s opening as a very small consolation to closing of the Hastings Street Chanel store.