Aritzia buys Fred Segal brand, plans revival of iconic Melrose flagship store
Vancouver-based fashion giant Aritzia has purchased the iconic Fred Segal brand, including its intellectual property and trademarks, and has leased its original flagship location on Melrose Avenue in Los Angeles.
The deal and strategy support Aritzia’s broader expansion plans into the United States.
“Fred Segal has long been a cultural touchstone in Los Angeles — a place where creativity, community and style converge,” said Jennifer Wong, CEO of Aritzia, in a statement.
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“We are honoured to steward and evolve this iconic brand for a new generation with the elevated experience and Everyday Luxury that define Aritzia.”
Founded in 1961, Fred Segal was known for shaping the “California cool” aesthetic and its stores in Los Angeles were known for being a major cultural and celebrity hub, becoming pop culture references over time.
The chain’s remaining brick-and-mortar operations and online store closed in 2024. The company’s namesake founder died in 2021.
Previous condition of 8200 Melrose Ave. before Fred Segal’s closure:
Previous condition of the Fred Segal flagship store building at 8200 Melrose Ave., Los Angeles. (James Kirkikis/Shutterstock)
Previous condition of the Fred Segal flagship store building at 8200 Melrose Ave., Los Angeles.. (Google Maps)
Future condition of 8200 Melrose Ave., with the building revitalized by Aritzia for the reopening of Fred Segal:
Concept of the revitalized building at 8200 Melrose Ave., Los Angeles, for the reopening of the Fred Segal flagship store. (Aritzia)
At the Melrose store location, Aritzia intends to restore the property, including its ivy-covered facade, which was damaged by a recent storm. Furthermore, over the coming years, the site will evolve into an “entirely new, experiential destination that reflects the creative spirit that has defined both brands,” according to a news release.
“The space will bring together curated product and immersive experiences that transcend traditional retail while also serving as a dynamic lifestyle hub.”
Following Fred Segal’s closure of the Melrose location, Aritzia opened a “Super World” temporary pop-up store, featuring its Super Puff collection.
In 2021, Aritzia also bought Canadian men’s clothing and apparel retailer Reigning Champ.
Fred Segal’s rebooted Instagram account made its first post today, with a caption that reads: “Honouring a cultural icon and unearthing new potential.”
View this post on Instagram
- You might also like:
- Aritzia to open 40,000 sq. ft. Vancouver flagship store at former Nordstrom space
- City of Vancouver to explore new density and uses to revive Railtown district, after public safety and business viability pleas from Aritzia, Herschel, and other employers
- Oakridge Park mall, rooftop public park, and community centre now months away from opening