
“I was always fascinated with watches,” said designer Nil Shahbakhshi. “There was a specific watch design in my mind and I couldn’t find anything similar to it in the market.”
Inspired by a sports car tachometer, Shahbakhshi looked to create a modern watch with a classic look, and ended up designing something new, unique and the outcome of obsession with sports cars and luxury watches: Ferro Watch.

You’ll notice right away what makes the Ferro Watch different: it’s single arm with just numbers and mark lines, which is supposed to look like the tachometer panel of a sports car. “For this reason, I only put one hand to keep the aesthetics of the speed gauge,” Shahbakhshi told us.
There’s two colours currently designed – a red hand on the black watch, giving it a very sporty look, and the vintage combination of brown and white, giving it a classic push.

The most different thing you’ll need to get used to is the watch’s time reading. Rather than standard mark lines for individual minutes, Ferro Watch’s lines represent:
- Smallest = 5 minute increments
- Medium = 15 minute increments
- Large = 30 minute increments
- Extra large = 1 hour increments

The arm revolves around the watch once every 12 hours, twice per day.
Here are some examples of time telling on the Ferro Watch:

Their Kickstarter campaign started with a goal of $6,000 – and they surpassed this very quickly, now with over $70,000 raised. To see more about the project or to back them, visit their Kickstarter page.