HERSHEY'S and Pokémon launch unique experience of chocolate collectables and here’s how to get them

A new kind of adventure has just landed in Canada, and it’s blending a touch of chocolate magic with the thrill of discovery.

Hershey Canada and The Pokémon Company International have teamed up for a special collection that transforms iconic treats into a mass-collectible experience, and here’s how it’s all going down now.

Inspired by the original 151 Pokémon, three HERSHEY’S chocolate favourites have arrived on shelves with collectible Pokémon-themed foils. From Bulbasaur to Mew, the foils feature some of the franchise’s most iconic characters — and the search is officially on.

HERSHEY’S KISSES

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Leading the lineup are the classic HERSHEY’S KISSES, with every chocolate wrapped in a Poké Ball foil featuring one of the 151 Pokémon from the Kanto region.

Don’t forget to collect Team Rocket foils within HERSHEY’S KISSES, with 10 unique Team Rocket variations available.

It’s the same classic melt-in-your-mouth milk chocolate, now with an extra reason to unwrap!

The Pokémon fun doesn’t stop at the foil! Take the fun online to the Hersheyland website where fans can digitally track the foils they’ve collected, monitor their progress, and unlock shareable digital rewards too.

HERSHEY’S COOKIES ’N’ CREME and Almond Bars

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The fun continues with HERSHEY’S COOKIES ‘N’ CREME bars. The fan-favourite combination of smooth white creme and crunchy chocolate cookie pieces now comes wrapped in one of 12 collectible Pokémon character foils.

And for those who love a classic, HERSHEY’S Almond Bars are also joining the search.

Each bar of signature milk chocolate packed with crunchy roasted almonds is wrapped in one of 12 collectible foils, giving you another delicious reason to keep collecting.

Start your HERSHEY’S Pokémon search 

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Available at participating retailers across Canada for a limited time only, how many HERSHEY’S x Pokémon foils will you find?

Start building your collection today!