Vancouver entrepreneurs pitch organic period subscription box on Dragons' Den

Feb 1 2017, 5:11 pm

Three Vancouver women will be making an appearance on Dragons’ Den tonight to see if their monthly period subscription box will win over some of the country’s biggest investors.

Sisters Taran and Bunny Ghatrora and their best friend Jessica Bilmer are the masterminds behind ElleBox, a monthly subscription box of customized organic pads, tampons, and self-care gifts to treat women on their periods.

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Since the ladies launched ElleBox in 2015, Taran says they’ve received an “overwhelming positive reaction.” The idea has become a hit and they now deliver the boxes to every province in Canada and seven US states.

Organic products matter

Taran tells Daily Hive that a lot has changed with ElleBox since the taping of the Dragons’ Den episode in May 2016.

ElleBox now contains organic menstrual products only. “This is really important because most women aren’t aware what is in traditional tampon brands,” said Taran.

Before ordering, customers are able to choose the customized combination of pads and tampons they need. You can choose between a Necessities Box, for $10, made up of menstrual products only, or a Comfort Box, which contains tampons, pads, tea, chocolate, and other treats. All products are organic, and the pads and tampons are completely biodegradable.

Mainstream tampon brands include ingredients like wood pulp, synthetic fibres, pesticides and chemical by-products like dioxin – a chemical linked to causing cancer.”  says Jessica. “Which is crazy because when you think about it, many women will use these products for 30 to 40 years of their life and they have a direct link to your reproductive organs. If women knew about this, most of them wouldn’t choose to use these products.”

“People don’t go to the tampon aisle and generally look at their options,” added Bunny. “Everybody has just an automatic trust towards these big brands but they don’t actually disclose any of the ingredients.”

Ending the period stigma

Happy New Year everyone! Wishing you all the best year yet. ❤ #cheersto2017

A photo posted by ElleBoxCo. 🎁 (@elleboxco) on

The women hope that ElleBox will help normalize conversations about women’s health.

“It is not something people are talking about,” said Taran. “When something isn’t talked about for so long, it allows for it to be brushed under the rug.”

Tune in to see what happens on with ElleBox on Dragons’ Den tonight on CBC at 8 pm PST.

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