The Downtown Vancouver Business Improvement Association is celebrating its 25th anniversary!
Since its inception in 1990, the DVBIA has helped bring major change to fruition – such as successfully advocating for the 2010 Winter Olympic Games and leading the revitalization of Granville Street.
As a resource to policy makers, business, media, residents and visitors, the DVBIA has also taken a leadership role in addressing crime prevention, cleanliness, beautification and sustainability – with the singular goal of providing an enriched urban experience that cannot be matched.
Approximately 75,000 people live in the downtown core, and nearly 9 million people visit the city annually. Throughout its 25 years, the DVBIA has tracked public opinion in key areas: overall perception of downtown, safety and transportation. Topline results reveal that people’s attitudes towards downtown are improving, automobile use is on the decline, and people feel safer downtown:
- 19 per cent increase in the positive overall perception of downtown since 2008
- 15 per cent increase in those who feel safe downtown since 1997
- 17 per cent decrease in private automobile use to get downtown since 1991
To commemorate a quarter-century of advocacy, the DVBIA has generated 25 years of milestones – such as the Canada Line completion and first annualRogers Santa Claus Parade – that reflect the evolution of Vancouver. Milestone highlights are included below.
The DVBIA is also producing 12 multi-media stories over 12 months. February’s video release marks the fifth anniversary of the 2010 Winter Olympic Games, when the highly popular Robson Square zip line and spontaneous hockey games helped Vancouver shed its ‘no fun city’ moniker.
25 YEARS OF DVBIA MILESTONES
Here is just a selection of events and initiatives the DVBIA has spearheaded and supported since its inception in 1990:
- 1990 – DVBIA is created by Vancouver City Council
- 1991 – 10,000 people visit Santa’s Magic Forest, a two-week showcase at the VAG
- 1992 – Inside Vancouver: The Definitive Downtown Sourcebook is published
- 1993 – Downtown Ambassador Program is founded
- 1994 – StreetFare performance festival is launched with Street Access Entertainment Society
- 1995 – Vancouver Economic Development Commission is formed
- 1996 – Facts on Demand provides information to investors and entrepreneurs around the world
- 1997 – Downtown Clean Team employs street youth through graffiti and litter removal
- 1998 – DVBIA expands to include nearly 8,000 businesses in a 90-square-block area
- 1999 – Vancouver City Council approves a new 10-year mandate
- 2000 – DVBIA wins International Downtown Association award
- 2001 – DVBIA helps end an extended transit strike
- 2002 – DVBIA spearheads the Granville Street Redesign Study
- 2003 – 2010 Winter Olympic Games awarded to Vancouver and Whistler
- 2004 – First St. Patrick’s Day Parade and Rogers Santa Claus Parade
- 2005 – Canada Line Construction begins
- 2006 – Vancouver Fair Tax Coalition is formed
- 2007 – City allocates $21 million for Granville Street re-design
- 2008 – Downtown Ambassador program expands to 24 hours/day
- 2009 – Canada Line opens ahead of schedule
- 2010 – Downtown plays ‘centre ice’ to 2010 Winter Olympic Games
- 2011 – DVBIA launches VanLover campaign following Stanley Cup finals riot
- 2012 – TD Canada Trust Vancouver International Jazz Festival moves downtown
- 2013 – Nordstrom’s development begins
- 2014 – DVBIA backs Mayors’ Council’s 30-year regional transportation plan
- 2015 – DVBIA celebrates 25th anniversary… the possibilities are endless!
The full list of milestones is available here.
Feature Image: PWL Partnership