The release of chip magnate Doritos’ Rainbow Chips, launched in support of the LGBTQ community, has caused a flurry of activity on social media. One group of fans applaud the brand’s effort to promote equality while others oppose the move and call it offensive and ‘ungodly’.
Inspired by the Pride Flag colours (purple, blue, green, orange and red), the limited-edition tortilla chips come packaged in bags that declare “There’s nothing bolder than being yourself.”
“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” Ram Krishnan, Chief Marketing Officer of Frito-Lay, told USA TODAY.
“With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
The Cool Ranch flavoured chips are available exclusively online to those who donate $10 or more to the It Gets Better Project, an organization and advocacy group which supports LGBT youth around the world.
This expression of solidarity has, however, not been received well by everybody. The internet has exploded with comments. Both the Doritos’ Facebook and Twitter feeds have been inundated with mixed responses upon hearing the company’s intention to launch their new rainbow-coloured chips ahead of “National Coming Out Day” in the U.S., which falls on October 11.
“Well I’ve bought my last bag of Doritos” wrote one disgruntled consumer on Facebook, while another declares “I will now stop buying your products because of your ungodly and unbiblical support of sin”.
Not all comments have been about boycotting the brand, some show unwavering support for the company and the cause.
— Camizzzle (@camizzzletweets) September 17, 2015
Supper excited to get my gay Doritos bag! #BOLDANDBETTER
— Damian Pelliccione (@DamianMedia) September 18, 2015
Don't let the bigots and haters hold you down, the rest of us love you all! #BOLDANDBETTER
— Geek Atlanta (@GeekATL) September 18, 2015
— Melissa Knowles (@Knowlesitall) September 18, 2015
— Xavier Mejia (@xaviermejia) September 18, 2015
Helps kids AND pisses off the wingnuts? I'M IN! #BOLDANDBETTER
— Jerry Ringuette (@QuincyBulldog) September 18, 2015
— Chris McCullough (@GrigLager) September 18, 2015
#boldandbetter A photo posted by Sparkly fashion e-store! (@tibbsandbones) on
It just became a lot easier to taste the rainbow. On Thursday morning, chip giant @doritos put their snacks where their mouth is by showing their support of theLGBT community with the launch of Doritos Rainbows. For a donation of $10 or more to the @itgetsbetter project hungry hands can get a bag of these vibrant chips inspired by the colors of the pride flag. #BoldandBetter