Dairy Queen launches dance challenge to raise funds for sick kids

Oct 6 2020, 1:54 pm

Dancing has the power to connect us, whether we consider ourselves to be Beyoncé’s next backup dancers or we’re still trying to learn our first TikTok routine.

This year, despite its obstacles, has reignited a global passion for spreading joy through movement. And if there’s a dance challenge involved, you can count us in to bust a move like there’s nobody watching.

Starting today, Dairy Queen is calling on Canadians to take part in the DQ Dance Challenge, designed to raise money in support of sick kids and their families that rely on local children’s hospitals across Canada.

Right now, non-profits need funding more than ever. DQ is putting the fun in fundraising as a simple way to raise money to provide healing and happiness to kids across Canada.

 

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From now until October 11, every time someone posts a video of them doing the DQ Dip and Curl dance to Instagram and/or Facebook using the hashtag #DQDanceChallenge and tagging @DQCanada, Dairy Queen will donate $1 to local children’s hospitals through the Children’s Miracle Network, up to $25K.

What is the DQ Dip and Curl? It’s a simple three-step dance routine that includes basic moves — think dips and curls — that are as smooth as a DQ cone with that classic soft serve curl. A demo of the dance can be seen in the video below.

Participating in the challenge gives Canadians the opportunity to support an important cause. On average, 35,000 children enter a Children’s Miracle Network Member Hospital every week — that’s 5,000 per day or 62 per minute.

Throughout the year, Dairy Queen employees, franchisees, volunteers and stakeholders come together to help raise funds for the kids receiving treatment at local children’s hospitals and their families.

Dairy Queen first began contributing to the hospitals in 1984 through Miracle Treat Day and other fundraising initiatives. Since then, more than $135 million has been raised in support of sick and injured children being treated at children’s hospitals across North America.

“At Dairy Queen, we are passionate about supporting the children in the communities we serve daily,” said Candida Ness, Senior Director of Marketing at Dairy Queen Canada. “Dairy Queen’s Dip and Curl dance challenge is a fun and engaging way to connect with one another in these difficult times and raise money for an important cause.”

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This year, Canadians across the country can do their part to help simply by channelling their inner dance star and recording their DQ Dip and Curl video.

Posts don’t need to be lengthy; you could even complete the challenge in less than 20 seconds. Creativity is encouraged, so bring your energy, take part with a friend or family member, and challenge others to take part!

If you really don’t feel like dancing, don’t worry. Canadians can also donate to the Children’s Miracle Network via DQDanceChallenge.com/Canada and still make a positive impact for those who need it.

From October 5 to 11, select Dairy Queen locations across the country will also be organizing fundraising events to generate money for local children’s hospitals. Give your local DQ location a call to learn more about how you can help support these efforts.

This content was created by Hive Labs in partnership with a sponsor
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