Some of the best minds in marketing will be sharing their wisdom with attendees at an industry conference happening in Vancouver this week.
More than 1,000 digital marketers and marketing experts will be present at the sixth annual Call to Action Conference (CTAConf), taking place September 25 and 26.
Hosted by Unbounce, the leading landing page platform, this year’s two-day digital marketing conference will be held at Queen Elizabeth Theatre, covering the six core elements of Marketing IQ including design, copy, analytics, process, strategy, and emotion.
A number of guest speakers will be imparting their wisdom and industry expertise on this year’s attendees, including brand strategists, media and marketing CEOs, published authors, and more.
Here are four speakers to check out to help “Raise Your Marketing IQ” at CTAConf 2019:
Oli Gardner: The Marketing IQ Manifesto
Oli’s manifesto will show you: The 10 guiding principles of a high-IQ marketer, the six elements of Marketing IQ: spatial ability (conversion-centered design), language ability (conversion copywriting), mathematical ability (analytics and data), memory ability (repeatable processes and optimization), emotional intelligence, and strategic thinking, as well as a Marketing IQ check-list.
Sonia Thompson: “Kiki, Do You Love Me?” How to Build Buyer Personas That Help You Win More Loyal Customers, Instead of Pushing Good Ones Away
This talk will focus on how to build buyer personas that are intentionally inclusive, so you can get more diverse customers. In Sonia’s session, you’ll learn: common ways brands unknowingly signal to customers “you don’t belong here,” why inclusive marketing is no longer a “nice to do,” and a framework for constructing inclusive buyer personas, no matter your previous track record.
Andy Crestodina: Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
Crestodina’s talk will discuss how digital marketing is about data-driven empathy, and using clues, reports, and tests to find what your audience needs and serve it to them quickly. According to him, the trick is to use the right data to find the best insights fast. When people think of your brand, what do they want to know? Which of your pages is least satisfying? Why? What information needs are you ignoring? Find out this and more from Crestodina himself.
Larry Kim: The Top 7 Chatbot Marketing Hacks of All Time
Kim’s talk will show how to activate chatbots in sales and marketing. In Larry’s session, you’ll learn: how to leverage chatbots in the sales and marketing funnel to engage and qualify leads, how to increase conversion rates from chat marketing using conversational influence principles, how to drive tons of traffic into your chat marketing funnels, and much more.
When: September 25 to 26, 2019
Time: Wednesday 8 am to 5:30 pm, Thursday 8:30 am to 6 pm
Where: Queen Elizabeth Theatre
Tickets: Use promo code: DailyHiveSentMe for 20% off your ticket. Available online here.
Daily Hive is a proud media partner of the 2019 Call to Action Conference