Concrete Hero is a powerful movement – an ultimate urban obstacle challenge that’s main obstacle is finding new and effective ways to treat cancer. Filled with hope and optimism, participants and thousands of other Heroes will join together to raise awareness and act as ambassadors of this movement.
Dive, run, leap, climb and whatever else you need to do to raise funds in support of life-saving cancer research and enhancements to patient care.
Watch highlights from last year’s inaugural Concrete Hero:
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About The BC Cancer Foundation
The BC Cancer Foundation is the bridge that connects philanthropic support and research breakthroughs in cancer knowledge. As the fundraising partner of the BC Cancer Agency and the largest charitable funder of cancer research in this province, the foundation enables donors to make contributions to leading-edge research that has a direct impact on improvements to cancer care for patients in B.C. They fund the goal of finding solutions.
As an independent charitable organization, they raise funds exclusively of the BC Cancer Agency that support innovative cancer research and compassionate enhancements to patient care.
Where do the funds go?
Here are just a few of the BC Cancer Agency research projects that the BC Cancer Foundation is funding, many of which are supported by Concrete Hero participants.
Personalized Onco-Genomics
A new initiative at the BC Cancer Agency is bridging the gap between knowledge and application by bringing the promise of personalized medicine from the research laboratory into the clinic. Concrete Heroes will help Agency researchers take a great leap forward, which means that many patients may have a better chance at long-term survival and healthy, active lives after treatment.
Innovation Support Fund
The BC Cancer Foundation’s Milan & Maureen Ilich Innovation Support Fund ensures that researchers at the BC Cancer Agency have the tools they need to move leading-edge research forward. Small equipment is vital to all areas of research. Your support of the BC Cancer Foundation ensures that researchers have the equipment and technology required to better identify women at risk of breast cancer through an innovative breast density study. And, through this support, cutting-edge research into circulating tumour cells moves forward, with the potential to radically change the way patients are diagnosed and monitored throughout their cancer journey.
The Milan & Maureen Ilich Innovation Support Fund places needed equipment in the hands of experts who will extract tumour DNA from the blood plasma and use it to determine the mutational profile of a patient’s cancer. Further refinement of analytical and sequencing techniques will move this diagnostic strategy into clinical use.
Immunotherapy Research: Working to Clinical Trials
The BC Cancer Agency is a few steps away from bringing personalized immunotherapy vaccines to the clinic. Dr. Brad Nelson and other immunotherapy experts around the world have shown that the immune system can recognize cancer cells as “foreign” and launch an attack. There is now irrefutable evidence that patients who mount a strong immune response against their cancer live longer.
Improving Pancreatic Cancer Outcomes
The newly established Pancreas Centre of BC is a research partnership dedicated to offering hope to patients and their families impacted by pancreatic cancer in British Columbia.
Your Heroic efforts fundraising for the BC Cancer Foundation will support this multi-institutional team that brings together experts in cancer genomics, medical oncology, surgery, radiation oncology, and pathology to collaborate on innovative initiatives with the most promise to improve the outcomes for those diagnosed with pancreas cancer.
Concrete Hero Vancouver 2014
What: Concrete Hero – Ultimate Urban Obstacle Challenge
When: August 17, 2014
Register: www.concretehero.ca or call 604-488-HERO (4376)
Facebook: www.facebook.com/ConcreteHeroVancouver
Twitter: @ConcreteHeroBC
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