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Bringing back the bag for Crown Royal's 75th anniversary

DH Vancouver Staff Aug 21, 2014 9:52 am

To celebrate their 75th anniversary, Crown Royal is bringing back the iconic velvet purple bag.

The 40% Canadian whisky was created in 1939 in recognition of King George VI and Queen Elizabeth’s visit to Canada, and was originally only available here until 1964. Today, it’s produced solely on the shores of Lake Winnipeg at the Crown Royal distillery in Gimli.

To celebrate the iconic return of the purple bag, Crown Royal’s put together these short videos to show how it can be used.. other than keeping the bottle safe. What would you use the purple bag for?

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DH Vancouver Staff
Daily Hive is the evolution of Vancity Buzz, established in Vancouver in 2008. In 2016, the publication rebranded and opened newsrooms in Calgary, Toronto, and Montreal. Send story tips to [email protected]

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