Bringing back the bag for Crown Royal's 75th anniversary

To celebrate their 75th anniversary, Crown Royal is bringing back the iconic velvet purple bag.

The 40% Canadian whisky was created in 1939 in recognition of King George VI and Queen Elizabeth’s visit to Canada, and was originally only available here until 1964. Today, it’s produced solely on the shores of Lake Winnipeg at the Crown Royal distillery in Gimli.

To celebrate the iconic return of the purple bag, Crown Royal’s put together these short videos to show how it can be used.. other than keeping the bottle safe. What would you use the purple bag for?

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