With so many new breweries opening up in East Vancouver’s Brewery District, Vancouver is developing one of best craft beer scenes in North America. Now, why not bring that experience to the game?
Now the loyal supporters of the Canucks, Giants, Lions and Whitecaps FC are asking for the option of craft beer served at sporting and other entertainment events at the venues. With the Canucks set to introduce a brand new menu, this may be the right time for changes in the beer offerings.
Why should Rogers Arena, Pacific Coliseum and BC Place serve craft beer?
1. The market share for craft beer has more than doubled in the past 4 years from 9% of all beer sales in 2009 ($48M) to 19% in 2013 ($174M). According to the Liquor Distribution branch Large breweries’ sales declined nearly 4% last year where microbreweries shot up 38%. There is a growing demand for craft beer in BC and as other arenas and stadiums have done in the US, our Vancouver sports facilities should offer this choice.
2. We’re not drinking the beer that is currently being offered thus, you are losing valuable revenue. Seriously, we’re not drinking. Anything. Do the math.
Pay to Play. We are aware that you have contracts with the big breweries and that they pay you to have exclusivity to a certain number of taps. Although legal, do you think it’s a fair practice to only serve beer from those companies that can afford to pay you $500K – $1Million? Having these fees in place prevents craft breweries from competing with the macro giants – these craft breweries are located within a few kilometres of your facilities and are your neighbours.
We know that the ownership of the Canucks, BC Lions and Whitecaps are very supportive of their communities and as craft breweries are a large part of our community, supporting them will help to sustain the growing market and the people they employ.
We implore you add craft beer to your facilities. Add one or two taps of craft beer to star – or canned/bottled craft beer, promote it at your facilities, and watch it grow in popularity. Clean your tap lines every three weeks, including the macro lines, to ensure that the beer is being served in the best possible format.
Join the craft beer revolution and your fans will enjoy their experience even more. You can sign the petition here.
Beer via shutterstock