OMNI Television is bringing baseball to the Filipino community.
Sunday broadcasts of Toronto Blue Jays games will be available in Tagalog on OMNI Television for the rest of the Major League Baseball season.
Using Sportsnet’s feed, its first broadcast aired on August 5th featuring famous Filipino sportscaster Mara Aquino as host, Charles de Torres as the play-by-play announcer, and Mike Cruz as the colour commentator.
Blue Jays: Pinoy Edition mamaya na!
The very first Tagalog edition of Toronto Blue Jays starts today! This is very exciting for the Filipino community across Canada. History is made today!
— Mara Aquino (@missMaraAquino) August 5, 2018
The program is dubbed Toronto Blue Jays: Pinoy Edition and follows in the footsteps of the Punjabi edition of Hockey Night in Canada as one of OMNI’s many initiatives to bring Canadian culture to multilingual ethnic viewers. Like Hockey Night Punjabi, the play-by-play broadcasters call the game from a studio.
There are seven more games scheduled to air in Tagalog:
- Sun, Aug 19: Toronto @ New York Yankees (1 pm ET / 10 am PT)
- Sun, Aug 26: Philadelphia Phillies @ Toronto (1 pm ET / 10 am PT)
- Sun, Sep 2: Toronto @ Miami Marlins (1 pm ET / 10 am PT)
- Sun, Sep 9: Cleveland Indians @ Toronto (1 pm ET / 10 am PT)
- Sun, Sep 16: Toronto @ New York Yankees (1 pm ET / 10 am PT)
- Sun, Sep 23: Tampa Bay Rays @ Toronto (1 pm ET / 10 am PT)
- Sun, Sep 30: Toronto @ Tampa Bay Rays (3 pm ET / 12 pm PT)
Baseball isn’t as popular as other sports like basketball and boxing in the Philippines, but it is steadily growing in the Filipino community.
Another factor working in the program’s favour is that Tagalog is the fastest growing non-official language in Canada – growing at a rate of 35% since 2011.
Viewership numbers will likely determine the program’s future beyond this season.
So far, it looks like fans are enjoying it:
— Alyna Jordan (@AlynaJordan) August 5, 2018
Expect weekly Pinoy PxP of Jays games on Sunday's the rest of the season.#pinoybaseball
— Eric Bucad (@heyrickie) August 5, 2018
— Ron (@ronyatco) August 5, 2018
— Edward416 (@vaardo) August 5, 2018
Hey, @missMaraAquino! It’s the first time in a long time that I’ve heard the words “umaatikabong aksyon” to tee up a sports broadcast. Congrats on the first Jays Pinoy Edition game! Mabuhay kayo!
— Daniel Escolano 📺 (@DaneToGo) August 5, 2018
I showed my dad that the Blue Jays game was on in Tagalog. He’s really enjoying it. This is the most interested I’ve seen him about a sports broadcast. #bluejayspinoy
— Manny (@heymannyg) August 12, 2018