Barbecue season is about to get a plant-based makeover.
Arriving just in time for summer’s outdoor meals, Beyond Meat has announced that its burger will be available for purchase at large Canadian grocers starting in May.
That’s right—you’ll soon find these plant-based burgs at Co-op Food Stores, Fresh Street Market, IGA, Loblaws, Longos, Metro, Save On Foods, Sobeys, and Whole Foods Market.
“On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of The Beyond Burger, retail is the natural next step for our brand,” said Beyond Meat founder and CEO Ethan Brown, in a press release.
“We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat.”
For those who haven’t yet tasted the fierce flavours of this planty patty: The Beyond Burger is designed to look, cook and satisfy like beef, but it’s made entirely from plants.
Plus, you won’t find any soy, gluten, or GMOs in the burger. And each patty boasts 20g of protein, with less total and saturated fat than a traditional beef burger.
So really, it’s an easy trade.
“We are about accessibility and meeting people where they’re at in their journey– whether you’re a hardcore carnivore or a strict vegan, you should be able to have our burgers, enjoy what you’re eating, and feel great afterward,” Brown said.
The 2019 Canada Food Guide encourages Canadians to diversify their protein sources and emphasizes plant-based options. And swapping out your BBQ choices is an easy place to start.
The Beyond Burger will be available in the meat case at the following retailers, and other independent and natural food stores by the end of May, with prices ranging from $7.49 to $7.99:
• Co-op Food Stores
• Georgia Main Food Group: Fresh Street Market & IGA
• Loblaws: Fortinos, Maxi and Superstore
• Metro: Food Basics and Super C
• Save On Foods: PriceSmart, Urban Fare
• Sobeys: Foodland, Freshco, IGA, IGA Extra, Price Chopper, Rachelle-Béry, Safeway, Sobeys Urban Fresh and Thrifty Foods
• Whole Foods Market
To make sure you’ll find Beyond Burgers at your local grocer, give them a call first to confirm availability.