For the third year in a row, WestJet has been named as the best employer in Canada in a survey by HR services company Randstad.
The survey, carried out by 8,500 workers and job seekers, ranked WestJet first out of 150 companies based on its “pleasant work environment, interesting job content, training and strong management.”
“This award is truly the people’s choice award and to take home the title as Canada’s most attractive employer for three back-to-back years means they have created a very strong image and Canadians want to be part of that distinct culture,” said Tom Turpin, President of Randstand Canada. “WestJet has an outstanding appeal to the masses, mixing fun with their surprise flash mobs and interesting job content and training to help employees reach their career goals. Having a favourable employer brand when recruiting can mean the difference between attracting the best people for the job or being overlooked – and WestJet has demonstrated they know how to get people’s attention.”
Rounding out the top five spots along with WestJet were Bombardier Inc., IBM Canada Ltd., Canadian Solar Inc. and CAE Inc.
In addition to identifying which company Canadians would most want to work for, the survey also revealed Canadians’ method of determining workplace happiness and what potential employees deem as important attributes when choosing an employer.
Most Attractive Sectors
According to the survey, Canadians say that the Transport & Logistics sector is the most desirable field to work in, ranking the sector first in training and second in interesting job content and having a pleasant working atmosphere. High Tech Manufacturing, Motor Vehicle & Parts, Healthcare, Raw Materials and Finance all ranked high in terms of Canadians being interested in the working in the field.
Most Attractive Factors
When choosing an employer, competitive salary & employee benefits tops the list as the most important factor for Canadian workers. Canadians also value long-term job security, pleasant working atmosphere, good work-life balance, career progressions opportunities, interesting job content and convenient location as important factors they consider when looking for a job.
Key Employer Personality Traits
As Canadians are spending more time at work, they want to see certain character traits within their employer. The number one trait Canadians expect from their employers is to be honest, followed by reliable, sincere, secure and well-respected.
When evaluating workplace happiness, men and women have their differences with what factors help to decide between one employer or industry over another. Women are more attracted to a competitive salary and employee benefits (6 per cent more women compared to men), a pleasant atmosphere (6 per cent more women compared to men), and flexibility (10 per cent more women compared to men). Men are more drawn to companies with a strong financial health (8 per cent more men compared to women) and strong management (6 per cent more men compared to women).
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