L’Oreal Professionnel – the salon hair care brand owned by global cosmetic giant – has announced Kirsten Dunst as their first ever global spokesperson. The brand and actress inked a deal in January of 2014, positioning Kirsten Dunst as the face of three key programs in 2014.
This includes –
Wild Stylers by Tecni.ART: professional hair styling line that creates a rock, grunge look, a highly-sexy tousled style much seen on the recent Fashion Week catwalks. In L’Oréal Professionnel salons from January 2014.
Beach Waves: unprecedented texture in-salon service to achieve a fresh “off-the-beach” style that lasts for up to 8 weeks. This look is the must-have style for next S/S 2014 season. In L’Oréal Professionnel salons from April 2014.
Absolut Repair Lipidium: advanced layering protocol which is inspired by hair treatments from Brazil and repairs 100% of hair damage in just one salon service. In L’Oréal Professionnel salons from April 2014.
This isn’t the actresses first endorsements as she’s worked with Bvlgari in the past. Given that she’s an actress and previously a model, we’ve seen her change her look up drastically a few times and think this makes for a good partnership.
Kirsten Dunst on L’Oreal Professionnel and the partnership:
“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.” says Kirsten Dunst.