In recent years, music festivals such as Coachella in California, Lollapooloza in Chicago, Electronic Daisy Festival in Vegas and Ultra in Miami have exploded in popularity drawing music lovers from across the globe to attend these multi-day festivals.
As the buzz and success of these major events continues, those in the entertainment industry are seeing opportunity to grow their own festivals outside of the major global centres.
In BC specifically, over the past five years there has been a steady rise in popularity of multi-day festivals. Events like the CONTACT Winter Music festival held at BC Place, which expanded this year to encompass over two days, the Live at Squamish Festival hosted on the August long weekend which is now encroaching upon its 4th year, and the SEASONS music festival spanning over five days leading into Easter long weekend, have all made an impact.
The SEASONS music festival in particular, due to sheer demand, has evolved from hosting a single day electronic music event in its first year in 2010, to its third consecutive year executing a 5-day festival hosting multiple genres of music and a variety of artists. This year’s artist line up includes performances by ZEDD, Audien, Been Trill, Duke Dumont, Flume, Green Velvet, Project 46, Seven Lions, Tiga, Tommy Trash, Trinidad James, and Tchami.
Alvaro Prol of Blueprint, who organizes the annual SEASONS festival, shares about the successes. “Every year that we host SEASONS we see increased demand from festival goers, and sell more tickets than previous years. This year’s SEASONS has already sold out, with approximately 20% more tickets than in 2013,” said Prol.
“Because of this demand, next year attendees can expect SEASONS to include two massive stadium events and five additional days of music. Our ultimate goal over the next ten years is to grow SEASONS to include anywhere from 50-75 shows right in Vancouver, over a week long period”.