Organizations, businesses, and residents around B.C. are celebrating some major liquor sale changes that’ll enhance the way alcohol consumers can acquire products.
Nine different premiers from around the country signed on to the historic liquor agreement on July 21, including B.C. Premier David Eby.
Under the agreement, British Columbians can purchase beer, wine and spirits directly from licensed out-of-province producers and have it shipped right to their door.
In response to the news, organizations and residents are commending the governments that took action in response to more tariffs from U.S. President Donald Trump.
In a statement, Bridgitte Anderson, President and CEO of the Greater Vancouver Board of Trade, said, “Eliminating barriers that restrict the direct sale of Canadian wine, beer, cider, and spirits across provincial borders will help businesses grow, expand consumer choice, and strengthen economic resilience across the country.”
Anderson believes that the changes will create new opportunities for businesses and allow more producers to reach alcohol consumers around the country.
“At a time of ongoing trade uncertainty and renewed tariff threats from the United States, it is more important than ever that Canada remove unnecessary barriers within our own borders,” Anderson said.
Eby also made quite the statement in response to Trump’s bullying tactics.
There is not a chance in hell that US alcohol is going back on the shelf in B.C. pic.twitter.com/guF5yAKY2y
— David Eby (@Dave_Eby) July 21, 2026
“We commend the swift provincial leadership for advancing direct-to-consumer alcohol sales and encourage all governments to continue pursuing broader internal trade reforms that make it easier for Canadian businesses to sell, invest, and grow across the country,” Anderson said.
Ryan Mitton, Director of Legislative Affairs for the Canadian Federation of Independent Business in B.C., said, “This is very welcome news. Canada’s independent wineries, breweries, cideries, and distilleries have waited a long time to see direct-to-consumer alcohol shipping finally become a reality.”
B.C. is on a delayed timeline, and direct-to-consumer sales are expected to roll out sometime in February 2027.
Some are hoping that the changes will mean fewer interprovincial trade barriers. It remains to be seen how it will all pan out.
You can read the full agreement on the CFTA website.
Earlier this year, B.C. also began allowing bars and restaurants to purchase liquor directly from private liquor stores.