Around Town With: Ally Soeker

Dec 19 2017, 8:08 am

Tell us a little bit about who you are and a little bit about Gumboot Glam. What inspired you to start the blog, and how has your trip through the blogosphere been so far?

I’m a style and beauty blogger based in Yaletown. I launched Gumboot Glam in the Summer of 2012 as an attempt to channel my creative energy and fuel my foray into the fashion industry, despite a corporate career. I didn’t really know what to expect, but the past year has been incredible! Gumboot Glam has given me the opportunity to develop my work as a stylist, define my aesthetic, and connect with so many amazing and talented people throughout the world. I have to say that at the beginning I was worried about revealing so much about my life – via my daily chronicling of personal style, beauty tips, and health and fitness thoughts – but now content curation drives my outlook, and I can’t seem to walk a block without thinking of something new to blog about.

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What have your favourite trends of the Spring/Summer season been, and what are you most looking forward to going into the Fall/Winter season?

For S/S 2013, I was obsessed with the full midi-skirt and crop top, which I am actually wearing in my first outfit here. I also love a bold lip, with an understated eye, as it looks great on everyone. My favorite lip colors this season are hot pink and coral.

A/W is my favorite season for clothes – there are just so many options, and unlimited layering possibility. There are so many great trends to chose from for this A/W 2013. The ones I am most excited to wear are winter whites, shades of deep greens, faux fur, leather, bold prints, and plaid.


Outside of blogging identity, what else do you do professionally?

By day, I put my communications and project management degrees to use in a corporate setting. And while outside of the office I can usually be found perusing the local boutiques for pieces that inspire me, given my career setting, my inspiration sometimes finds its focus on updating the average office look – as can be seen in my regular corporate glam posts.

What is your favourite coffee or cocktail in Vancouver?

I’m quite obsessed with the perfect cup of coffee. For me, the perfect cup is an extra dry Cappuccino from Coffeebar in Gastown, which I look forward to all week! And, hands down, the best cocktails I’ve ever had are at Skybar at Oru Restaurant in the Fairmont Pacific Rim – they always create something new and delicious each time!

Ally Soeker

Ally Soeker

What is your favourite sport or activity to do in Vancouver?

I love my yoga practice – there’s really nothing that centres me quite like it. And, I’ve recently started Barre Fitness – I love the atmosphere there!

What are some big and interesting things coming up for you in the next year?

I’m currently in the early stages of a dress line I’m tentatively calling The Cupcake Dress, and, in the Fall, I’m heading to NYC for a fashion event. And, there’s a lot more to come from Gumboot Glam, so needless to say, I’m incredibly excited by what the next few months have in store!

Ally Soeker

Ally Soeker

Connect with Ally

Style & Beauty Blogger

Photos by Jeremy Jude Lee

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