People lined up at 4 am for the Aritzia warehouse sale (PHOTOS)

What happens when you mix an Aritzia warehouse sale with Vancouver shoppers?

A giant line at the crack of dawn.

And that is exactly what is going on right now outside the Vancouver Convention Centre.

The sale started yesterday at 2 pm but people were already lined up at 9 am – a full five hours before the doors opened – to get in on the major price cuts of 50% to 90% off the original retail cost.

Doors open at 7 am today but people were already lined up – some came as early as 4 am. Now that’s dedication.

Take a look below for some photos from today’s earliest shoppers.

6am, Aritzia Warehouse Sale, I need coffee. #earlymorning #tooearly #aritziawarehousesale #imsocold #vancouver #밴쿠버 #캐나다 #아리찌아 #나는누구여긴어디

A post shared by Gina Kang (@gna_g1_kang) on Aug 30, 2017 at 6:36am PDT

I need to shop, but I also need to study. Been in line since 5am 😂 #aritzia #aritziawarehousesale #committed #slp2be

A post shared by Vivian (@vvn.sue) on Aug 30, 2017 at 6:02am PDT

A post shared by Ricky Chu (@gym_bunny54) on Aug 30, 2017 at 5:13am PDT

Early morning sunrise courtesy of the Aritzia Warehouse Sale! 👌🏻

A post shared by Danielle Clark (@dclark09) on Aug 30, 2017 at 6:58am PDT

The sale runs until Monday, September 4 at the Convention Centre. As usual, there will be a constant rotation of new stock coming in daily with major price cuts off the original retail cost.

Brands such as Wilfred, TNA, Babaton, and Talula will be up for grabs from both spring/summer and fall/winter.

See also