Tech mogul company Apple announced new radio shows and a rebrand on Tuesday.
The company said that its global radio offerings will include Apple Music Hits and Apple Music Country, and the name change of “flagship global radio station” Beats 1 is changing to Apple Music 1.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” said Oliver Schusser, vice president of Apple Music, Beats, and International Content.
“Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”
Apple Music Hits will celebrate everyone’s favourite songs from the ‘80s, ‘90s, and 2000s while Apple Music Country will be spotlighting country music.