Apple unveils new iPhone SE and 9.7-inch iPad Pro

Dec 19 2017, 8:52 pm

Apple unveiled some new products and updates today at their headquarters in Cupertino, California, including a new iPhone and smaller iPad pro.

In addition to the product launches and various updates, Apple CEO Tim Cook announced there are now more than one billion Apple devices in use globally. The electronic giant also celebrates its 40th anniversary on April 1.

iPhone SE

Image: Apple

Image: Apple

A new iPhone was announced and it seems its best feature is that it has all the power of an iPhone 6S without the bulk. The smartphone will have a four-inch display, much like the iPhone 5S, and will come in 16 and 64 GB models starting at $549 CAD.

Unlike the 5S, however, it will have a 64-bit A9 chip with M9 motion co-processor, which means it will be “incredibly powerful,” says Greg Joswiak, Apple Vice President of iPhone. Pre-orders start March 24 and it’s available from March 31 onward.

iPad Pro

Image: Apple

Image: Apple

A smaller version of the iPad Pro has been introduced, with a 9.7-inch screen. The tablet will come with a pro display, meaning it will match the colour temperature of the surrounding environment, as well as the most advanced iPad camera yet.

For you fancy people, it will come in a new rose gold colour.

The cost? Starts at $799 CAD. Shipping starts on March 31.

Apple Watch

Image: Apple

Image: Apple

New colours are now available with a band made from woven nylon. Beginning today, the Apple Watch will start at $399 CAD.

Apple Recycling

A new recycling program was announced where a robot called “LIAM” rips apart old devices and reuses parts. For example, silver from a motherboard can be used for solar panels. Find out more by clicking here.

Apple TV

New apps will be available for the Apple TV and a version of Siri for the App Store will be coming where you’ll be able to access your entire photo library. Apple TV will also have app folders to help you stay more organized.


Your iPhone and Apple Watch can now be used for medical research. The new CareKit framework will allow researchers to use iOS devices to, for example, allow researchers to diagnose autism earlier.

“Our goal was to use technology to solve some of the biggest problems surrounding medical research,” says Apple COO Jeff Williams. “We think empowering people with data about their health is incredibly important, so today we’re launching CareKit.”

New Apple campus

Image: Apple Inc.

Image: Apple Inc.

Cook mentioned that this would be the last product announcement made at the company’s current headquarters before their move to the new “spaceship” Campus 2.