Air Canada cancelling Aeroplan to launch its own loyalty program

May 11 2017, 2:19 pm

Earlier today Air Canada announced its intention to launch its own loyalty program.

Upon the expiry of its commercial agreement with Aimia, the operator of Aeroplan, on June 30, 2020, Air Canada will put into place its own loyalty program with a focus on improving rewards and recognition for its customers.

According to a release, Air Canada will be better able to strengthen its customer relationships and deliver a more consistent end-to-end customer experience.

“Our relationship with our more than 45 million customers sits at the core of Air Canada’s ongoing transformation as we continue to grow our business beyond the 200 destinations that we already serve, and work to become a global champion,” said Calin Rovinescu, President and Chief Executive Officer. “This decision is the right one for our customers, our employees and our shareholders.”

The airline will continue to offer Aeroplan redemption seats post-2020, and over the next three years Aeroplan members can continue to earn and redeem Aeroplan Miles. So, as of right now, there’s no ticking-clock on your points.

“Similar to all of Air Canada’s North American peers, by managing our own loyalty program, we will be able to take better care of our customers by making decisions in real time that address specific needs,” added Mr. Smith. “We’re excited to take this next step that delivers on our promise for continued investments in the customer experience.”

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