The Xbox Series X and Xbox Series S has officially launched

Nov 9 2020, 10:31 pm

It’s official: the next generation of gaming has arrived in the form of the new Xbox Series X and Xbox Series S, available for purchase around the world as of November 10.

But, Torontonians may have already noticed, a 40′ console installation is currently floating in the Toronto Harbour to celebrate the new release.

“We wanted to welcome Xbox Series X to Canada in a larger-than-life setting, while being mindful of our current climate,” said Christina Verdurmen, Integrated Marketing Lead at Xbox Canada. “So, we re-created the iconic image from our launch announcement last December, in real life — something that can be viewed from a distance and streamed digitally so gamers all across Canada can participate!”

She continued, “We’ve partnered with some incredible local artists whose interpretations of Power Your Dreams, the console’s tagline, will light up the structure, alongside game trailers, game codes giveaways, and a mysterious glyph that’s tied to an international puzzle.”

While, due to COVID-19, we don’t recommend anyone heading over to the waterfront to see the installation in person, you can tune in today via Twitch for a livestream and tomorrow as part of the Xbox Launch celebration stream on the Xbox Global Twitch channel. You can even spot art from Toronto’s favourite comic book artist, @francis_manapul on the 40’ monolith.

With many spending more time at home than ever due to the pandemic, 2020 has marked an unprecedented increase in gaming. Today, 65% of Canadians engage in video games — a welcome reprieve from insular life.

Now, with the new launch, the Xbox experience promises to be even more immersive and better performing — in addition to connecting people through the world of gaming.

“The Xbox Series X is our most powerful console ever made and the Xbox Series S features next-gen performance in our smallest console ever built. With both consoles we’re making next-gen gaming available and affordable to more players than ever before – that’s long-time fans and new players who are jumping into Xbox for the first time,” said Verdurmen.


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In the Xbox Series X (retailing at $599.99), gamers can expect to find the company’s most powerful console to date. The Xbox Series S (retailing at $379.99), on the other hand, aims to deliver a more affordable and all-digital alternative in the smallest console ever made.


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The compact, fully digital console has been designed to include all the core facets of next-generation gaming, which means faster load times, higher frame rates, and a more visually rich experience.

The impetus for creating the two game-changing consoles, as opposed to just one, was born out of a desire to make video gaming more accessible. The same applies to Xbox’s expanded monthly All Access subscription ($39.99 for the Series X and $29.99 for the Series S), which includes the console and access to over 100 high-quality games through Xbox Game Pass Ultimate.

The comprehensive 24-month All Access subscription also comes with an EA Play membership that provides access to over 60 of EA’s most popular games. The featured games also boast compatibility across multiple mediums, including console, PC, and mobile, to provide extra value for players.

Gaming veterans and newcomers alike — as well as those looking for the ultimate gift — can order the new Xbox Series X and Xbox Series S online at or by visiting retail partners over the holidays.

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