A goal the real TTC has not been able to fulfill very often.
On Not in Service’s ‘About’ page all you’ll find is the following:
Is it underfunded? Is it inefficient?
Is it somehow the weather’s fault?
We don’t need merch, we need to get to work on time. Whether it’s the constant delays, unpredictable schedules, upgrades delivered years late, rush-hour overcrowding, or the subway map that hasn’t changed in 15 years, our city deserves a transit system we can be proud of, not one that’s a universally-accepted excuse for tardiness.
The creators of the site told Daily Hive via email that:
The site came about after seeing all the ads for TTC merch on the subway and wondering why anyone would buy it. Especially around the winter season when the delays and crowds really pile up. We thought it would be funny to make a parody showing the TTC that commuters deal with on their everyday rides into work. Hopefully it’s lighthearted enough that everyone can appreciate the joke. And maybe it’ll spark some discussion about the kind of public transit system Toronto deserves, and why we don’t have it.
The two friends behind the site, Mike and Marty (last name’s withheld on request), put the site together in just a couple of days, receiving a few extra ideas from friends as well. Mike tells us the whole thing cost roughly $30 to put together, “which isn’t too bad for a joke.”
As for actually selling the spoof products?
“We’d love to sell stuff, but making products isn’t really something we have experience with. That said, if TTC wanted to make a DING DANG DONG mug, I’d probably buy it.”
We’re willing to bet a lot of people in Toronto feel the exact same way.