Sail-In Cinema will not be returning to Sugar Beach this year.
According to PortsToronto, after 8 years of hosting the outdoor movie event, PortsToronto has decided to explore new opportunities along the waterfront.
“When we began Sail-in Cinema no one else was doing movies in the park,” said PortsToronto’s Sarah Sutton in an email to Daily Hive. “Today hosting movie experiences in public places happens across the city and throughout the summer making our event less unique.”
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The inaugural Sail-In Cinema was held in 2011 to mark PortsToronto centennial year. Each year, it attracted more than 11,000 people on land and 100 boats over the three-day period. Sail-In Cinema was also the world’s first two-sided floating free movie experience of its kind, hosted over two nights in August.
Movie goers would watch from Sugar Beach or Lake Ontario.
Sutton said that over the last 8 years, the waterfront has developed into a destination that offers different events all year round. Events include, the Redpath Waterfront Festival to Ice Breakers, and PortsToronto sponsors all of these events and will continue to do so.
“This change in landscape, combined with our desire to look at new opportunities to invest along the waterfront, has prompted us to retire the Sail-In Cinema event,” Sutton said.
The last event was hosted on August 10 and 11, 2018.
Sail-In Cinema, you will be missed.