The city of Toronto is getting a big splash of colour. BigArtTO, a city-led initiative that showcases large-scale art pieces has officially launched.
According to the city in a news release on September 16, this temporary public art showcase provides residents with the opportunity to explore the city and neighbourhoods while supporting local businesses and artists in the area.
Residents will have the chance to explore artwork with “free access to more than 200 hours of illuminated works”, according to the city.
“BigArtTO provides residents with opportunities to safely explore city neighbourhoods while supporting local businesses and artists,” said Mayor John Tory.
“I know these past six months have been challenging and we are not through it yet, but together, following Toronto Public Health’s direction, we can safely re-engage with our city and be a part of rebuilding it even better than before.”
Each work is created by Toronto artists and will be projected outdoors onto local buildings and landmarks, playing on 10-minute loops Wednesday through Saturday evenings, until December 5.
This initiative is part of a larger group of activities under ShowLoveTO, including ActiveTO, CaféTO, DineOutTO, HistoricTO, and StrollTO.
Groups collaborating with the city in BigArtTO include OCAD University and AVA Animation & Visual Arts Inc, among many more.
“The launch of BigArtTO today is an exciting and significant program for Toronto’s culture and economy during this challenging time, and OCAD University is proud to be a partner,” said Ana Serrano, President, and Vice-Chancellor of OCAD University.
“Our partnership underlines the collective strength of artists, designers, curators and strategists working with and in communities for economic and cultural relief and recovery.”
According to the city, three of the BigArtTO productions will take place at waterfront locations.