Tim Hortons has got some tricks up their sleeve, and they’re using them to support the Toronto Maple Leafs as they dive into the playoffs.
Stores across Toronto and the GTA are taking their support for the home-team to another level by lighting up only the T and the O in their signs.
It’s pretty heartwarming.
Not only that, but the iconic Boston Cream donut that everyone knows and loves is currently the subject of some word-play that leans into the competitive nature of the playoffs.
Now, the sweet treat is being called the Cream Boston.
Which is exactly what Toronto did last night.
Go Leafs, go!