Sport Chek is resurrecting this vintage Canadian brand with a premium winter collection

Nov 16 2017, 10:10 am

Vintage brands are where it’s at.

And this winter, Sport Chek is reviving one of the biggest Canadian heritage brands you can think of – Woods.

To celebrate, Sport Chek hosted a campfire-themed holiday preview at Airship37 yesterday. Attendees got a sneak peek at Wood’s first line of premium, street-wise apparel that will soon be available at Sport Chek stores.

So we went along to get an exclusive look at the collection.

Woods x Sport Chek winter collection preview/Image: Daily Hive

Campfire vibes filled the space with everything from perfectly placed sweet delights, to handcrafted cocktails and entertainment.

Desserts/Image: Daily Hive

Cocktails/Image: Daily Hive

But one thing took focus – dreamy and ultra-cozy Woods parkas.

This collection launch is huge news since Woods has been enabling and inspiring the spirit and legacy of Canadian adventure since 1885. Its roots stem back to the Ottawa Valley with James W. Woods – the man who outfitted lumbermen with canvas supplies.

So the brand has a lot of history.

In fact, during the Klondike Gold Rush in 1896, many pioneers depended on the brand for survival in one of the country’s harshest winters. And they were even used to outfit the Canadian Arctic Expeditions from 1913 to 1918.

Yep, Woods jackets are that good. Hello – it’s the brand that invented the parka!

Here’s a look at some of the hottest styles we found at the collection preview.

This Woods collection uses world-class technologies like Sympatex, waterproof/breathable membranes, DownTek Water Resistant Down, Polartec and Cordura fabrics, as well as Cohaesive Cordlock Management.

The smart systems used create the perfect blend of urban-outdoor styling and function, meaning you can take on anything the winter season throws at you.

Take that, snow.

Woods legacy of exploration continues to drive its designers to create innovative solutions that can handle and perform insanely well in the cold Canadian climate.

And this new line of winter apparel mixes our desire for premium brands with an authentic story, plus some killer street-style.

You can shop for your own Woods winter wardrobe at Sport Chek, online or in-store.

Sport Chek Maple Leaf Square

Sport Chek Toronto Eaton Centre

  • Address: CF Toronto Eaton Centre –  218 Yonge Street
  • Contact: (416) 598-3785

Sport Chek The Stockyards

  • Address: Stock Yards Village – 75 Gunns Road #105
  •  Contact: (416) 767-2435
Daily Hive Branded ContentDaily Hive Branded Content

+ Listed
+ Fashion & Beauty
+ Sponsored