After learning that socks are the most needed, but least donated items at homeless shelters, a former Ryerson student launched an initiative that aims to fix that.
Marissa Sheff is the founder of Sock Footage, a pay-it-forward initiative that gives you a complimentary pair of socks with every pair purchased online that can be gifted to someone in need.
Following the success of Sock Footage, Sheff wanted to bring her passion for giving back to the Ryerson community and had a vending machine filled with socks installed at the downtown campus.
The vending machine, which is located near the ServiceHub in the Podium Building at Ryerson, invites the public to purchase a pair of fun novelty socks, and in return, they are given a free pair of men’s cotton socks that can be donated to someone in need.
“We are hoping that this complementary pair of socks will encourage you to get out there and give!” said Sheff.
“We truly believe and have witnessed firsthand, that being physically present in the donation process has the power to change your life while touching the lives of those in need.”
The novelty socks in the vending machine are $10 for women and $12 for men.
And if you can’t make it to Ryerson, you can still get involved and purchase a pair of socks directly through Sock Footage’s website.
At checkout, shoppers have the option to donate their complimentary pair face-to-face or to have the company send it to Socks 4 Souls Canada, which distributes socks to the homeless.
“This is a great way for anyone to engage in an act of kindness and make a difference in the community,” said Sheff.
The sock vending machine, which is the first of its kind, will be on display at Ryerson for one year.