Spot this LED truck in Toronto and you could win free airfare to Korea

If you’re interested in experiencing the wonder that is Korea, there’s a fantastic opportunity for Torontonians to do just that — if you get lucky and win big, that is.

The Korea Tourism Organization (KTO) is inviting you to experience summer Korea-style. With the spectacular brand-new city-wide campaign, a fully branded LED truck will be travelling across some of the city’s most recognizable landmarks in a celebration of Toronto and Korean cultures. 

Korean Tourism Organization

It’s your chance to “Ride to Korea” (aka the campaign’s catchy slogan) and check out Korean culture, travel, and inspiration right here in Toronto. Spot the truck, and you can win some top prizes — including the grand prize of two round-trip airline flights to Korea! 

Here’s how it works

First, subscribe to the Imagine Your Korea YouTube channel to become eligible. Head to the post tab and drop a comment on the event post to register your entry, then complete the online entry form for a chance to win!

From June 5 to July 9, residents can double their chances by spotting the LED truck at popular Toronto hotspots like the CN Tower, Casa Loma, and Sankofa Square. Track it in real time on the Ride to Korea website, or watch Instagram stories for live updates. That little bit of extra planning could be your ticket to another continent.

Korean Tourism Organization

However you get in on the chase, take note of the golden code displayed on the truck and enter it alongside your online entry form for even more chances to win.

Even better? There will be 10 chances to win $100 Amazon gift cards on Instagram throughout the duration of the campaign.

Now the question is, what will you do in Korea? Whether visiting the historic Gyeongbokgung Palace, shopping in Myeong-dong, or relaxing under the sun on Jeju Island, there’s something for everyone to enjoy — but you’ll have to win first!

Ride to Korea

An LED truck is all that stands between you and the potential to win an amazing trip to Korea! Grab your helmets or start your car — however you get around, the chase is afoot, and the stakes are high. Good luck, Toronto!