Canadian concerts and festivals just got even better this year

May 16 2017, 4:28 pm

Festival season just got even better, Canada.

RBC and Live Nation have joined forces to ensure your summer music experience is an epic one.

When Canada’s largest bank and largest live entertainment promoter get together, they do it right. Beyond concerts and music festivals think: curated behind the scenes content for social, contests, and even concierge desks.

The organizations have announced a six-year partnership which means you’ll be able to enjoy on-site enhancements to major concert venues and festivals across Canada for years to come.

And it’s starting with Toronto’s newly sponsored RBC Echo Beach venue.

Artist rendering of RBC Echo Beach

Which means the next time you’re at Echo Beach, you could be snagging concert essentials such as beach towels, t-shirts, sunglasses, while accessing mobile charging stations for when your battery falls below 10%.

You’ll also have access to all kinds of newfound benefits including ‘music concierge’ desks popping up at festivals to ensure you won’t miss the act you’ve been waiting to see. Here, you’ll be able to chill on the couch, connect to free Wi-Fi, and even re-apply a layer of  sunscreen before heading back to the stage.

Artist rendering of RBC music market

“Music is a universal language that connects people of all ages and interests,” said Mary DePaoli, executive vice president and chief marketing officer, RBC. “We are proud to partner with Live Nation to bring people together and enhance their live music events by delivering unique experiences before, during and after a fan sees their favourite artist.”

And at RBC Echo Beach, you’ll be able to chill out at refurbished picnic tables with umbrellas when you want to take a break from the sun. RBC will also be announcing even more festivals and venues where it will be activating,

“We are thrilled to partner with such an iconic Canadian brand like RBC,” said John May, President, Media and Corporate Partnerships, Live Nation Canada. “Live music is an experience like no other and we are excited to work with RBC to help bring these experiences to more Canadians.”

Oh, and there’s an added bonus if you’re an RBC client because you’ll be offered special rewards.

For more information and the latest updates visit RBC and Live Nation.

RBC supports a wide range of community initiatives through employee volunteer activities, community investments, and donations.


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