One of the world’s biggest bands announces a show for charity near the holiday season. What a nice gesture, society may conclude – before shaking it down for all its worth.
Last week legendary heavy metal band Metallica announced it will perform an intimate show at Toronto’s Opera House to benefit The Daily Bread Food Bank.
“We can’t get enough of that hot, sweaty old-school small show vibe,” wrote the band on its website.
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A band that usually sells out stadiums playing at a venue with a capacity under 1000 is a recipe for black market bullsh*t, and that’s exactly how the situation has played out.
Tickets were initially sold in two phases – for Fifth Members (the band’s fan club) between 9 am and 10 am on Nov. 23 for $25 via Ticketmaster, and for non-members at 11 am for $100.
A week later, tickets were re-selling for anywhere between $1,100 and $6,000.
That is an astonishing level of greed and scalper bot manipulation. (Keep in mind the show is also general admission – which means your super expensive ticket is only as good as literally any other ticket.)
Someone even went so far as to set up a fake site for the venue – TheTorontoOperaHouse.com – where fake tickets are currently being hawked for $2117.
The Opera House has responded by letting fans know about the fake site and taking measures to crack down on scalpers:
Where this leaves anyone who bought tickets from a secondary source is unclear. Someone should really do something about that pesky law of supply and demand.