All-in-one virtual platform aims to disrupt Canada’s $40B pharmacy industry

Nov 17 2020, 6:49 am

Imagine there was an alternative to scheduling and waiting for doctor appointments, or running to the pharmacy to fill or pick up a prescription. Instead, picture all of this is available online — consultations, referrals, medications, and vitamins — a click away and delivered right to your doorstep.

This is the healthcare landscape virtual care platform,, is envisioning for Canadians from coast to coast. It’s currently available in Toronto, most areas of Ontario, and Vancouver, with expansion plans for Nova Scotia.

The company is focused on revolutionizing the pharmacy industry with its patient-first approach, customized care, innovative practices, and accessibility.

Launched in Toronto, with a brick-and-mortar location on Bloor Street and another on Main Street in Vancouver, Canada’s one-stop virtual care platform aims to make healthcare within reach for people everywhere.

During this period of uncertainty surrounding everyday health needs due to the ongoing pandemic, an innovative service like this one has never been more relevant.

“We knew there was an alternative way for patients to access pharmacy services from the comfort of their homes, so we built it,” said Karim Nassar, CEO and Co-Founder of

“The risk that the COVID-19 pandemic posed and the need for social distancing amplified the need for a pharmacy that comes to you. provides a virtual platform for Canadians to access a new way of experiencing healthcare,” adds Nassar.

Among the unique array of services being offered by are a variety of modern tools that can support the health and wellbeing of patients virtually, from anywhere.

Patients can connect to a pharmacist over the phone or video chat for free — whether it be obtaining advice or assistance fulfilling a prescription. Working collaboratively with the patient’s doctor, is able to offer online access to their physicians.

Thanks to the platform’s network of pharmacies across Canada, users are also able to access free at-home delivery on all medications and pharmacy products — including prescription refills. The stress-free process means people can steer clear of long lineups or waits, and avoid putting themselves at risk with free, contactless same-day and next-day delivery.

Better yet, the service’s PillSmart system has the ability to organize all your medications, so you know the day and time when they should be taken. This way, patients don’t have to spend time reviewing labels and sorting through each prescription or supplement.

Karie, the platform’s personal healthcare companion, can even organize, schedule, and dispense medication for added simplicity when it comes to ensuring the right medications are being taken at the right time.

The service is making it easier for people who are increasingly pressed for time and looking to stay safe while prioritizing their health needs and concerns. By embracing this new approach, patients can gain access to a fast, safe, and free experience without ever having to leave their homes — something that’s more important now than ever before.

Those looking to have all of their pharmacy needs delivered can visit or download the Mednow app to learn more.

This content was created by Hive Labs in partnership with a sponsor