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Toronto Maple Leafs drop new logo for Indigenous Heritage night

Adam Laskaris
Adam Laskaris
|
Jan 8 2025, 4:08 pm
Toronto Maple Leafs drop new logo for Indigenous Heritage night
Toronto Maple Leafs/X

The Toronto Maple Leafs will add to their extensive logo collection ahead of this week’s upcoming Indigenous Heritage game.

Released today on social media ahead of Saturday’s contest against the Vancouver Canucks, the logo will be part of the team’s identity over the coming week in preparation for the game.

The logo was created by Jennifer Taback, an Anishinaabe-kwe artist and visual storyteller from Shawanaga First Nation.

ā€œItā€™s an exciting opportunity to reimagine such a well-known logo and share my interpretation with both my community and the Maple Leafsā€™ community,ā€ said Taback. ā€œAs an Anishinaabe-kwe from Shawanaga First Nation, Iā€™m passionate about showcasing our cultural and visual storytelling through design and art. Our artistic style emphasizes line work and the iconography of meaningful symbols, and it was fascinating to blend both traditional and Western elements.ā€

The logo features a beaded Maple Leaf as well as the oā€™demiin (strawberries) beneath it, embodying the teachings of love and the importance of a strong heart.

Merchandise showcasing the logo will be available at Real Sports’ in-arena location and online starting today, while game-worn warmup jerseys featuring the logo will be available following the game here.

Taback also included two medicines, sweetgrass, and cedar, along with a dreamcatcher honouring her parents. Meanwhile, the centre of the logo is a turtle, representing Turtle Island.

The logo unveiling is part of a larger effort to celebrate Indigenous culture, as the Leafs are one of three MLSE teams hosting Indigenous Heritage games this week. The Raptors hosted Indigenous Heritage night on Monday and the Marlies had their respective game this past weekend.

Multiple First Nations Chiefs and community partners will attend the game, including the Little Native Hockey League (Little NHL),Ā Armstrong Hockey, and the Toronto Fire Council.

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