Hero Certified Burger is getting into the pizza business and the new spin-off restaurant draws inspiration from New York City where a slice of pizza is traditionally priced on par with subway fare!
From the Toronto-based burger chain of the same name, Hero Certified Pizza is already open in Stockyards Village and another is in the works at Bayview and York Mills.
Pizzas here cost just $3.25 – granted each pie is only five and a half inches in diameter and intended to be eaten in multiples or with equally priced extras like petite panini or Frittatina, deep-fried blocks of gooey and cheesy bechamel and bucatini specked with ham and peas.
Arugula salad over deep-fried dough (AKA Angiloetti Salad) at $6.50, and Frittura Di Pesce, a fish fry at $9.99 are among the priciest selections on the menu but are also big enough to be shared.
For dessert, deep-fried squiggles of pizza dough, a sweet Angiloetti are dusted with icing sugar and finished with a drizzle of Nutella or pistachio paste.
The idea is to encourage sampling a variety of dishes and assemble a meal to match the size of your appetite. Ordering at the eatery is as easy as pointing to the array of pizzas, panini, and deep fried delicacies on display each day.
Designed by Pizzaiolo and Naples-to-Toronto transplant, Rainondo Sensibile, the selection of pizzas at this initial location is expansive and spans breakfast through to dinner.
The petite pizzas are built on a 24-hour fermented dough and cooked in well-oiled Ferro Blu pans that result in light and crispy golden crusts.
Breakfast pizzas come topped with options like jam, blue cheese and fig-jam, or a classic egg and bacon. Meanwhile, red-sauced delights loaded with various combinations of cured meats and cheeses, white pies loaded potato-rosemary-sausage, and umami bombs like the tomato-olive-caper-anchovy pizza make up the balance of the menu.
Unlike most restaurants, the Chef’s inventory isn’t hidden in the back but rather housed in a retail fridge, where guests can buy the same eggs, cheese, and salami used by the kitchen.
Tiny and cheap is kind of the whole philosophy behind the fledgling chain. Hero Certified founder John Lettieri shared his vision with Daily Hive. Future downtown outlets will occupy mere 350-foot properties and concentrate on delivery and grab-and-go exclusively.
Hero Certified Pizza
Address: 90 Weston Road, Unit 101, Toronto